William Smith is Going to WrapFest 2023!

WrapFest is a brand-new UK event aimed at displaying the newest and best innovations in the world of vehicle wrapping, livery and fleet graphics, car detailing, paint protection, tinting services, and more. The event provides the opportunity to connect with peers and discover new ways to increase your potential business revenue.

We don’t want to spoil too much but expect new products, new patterns, promotions, demos, competitions, and talks on all the latest innovations within the industry.

Here’s a glimpse at what we have in store.

Avery Dennison Paint Protection Film

We’ll be showcasing the wide range of benefits that can be provided to your business with the introduction of Paint Protection Film. Our expert team will be on hand to answer any questions you may have about PPF, with live demos on how to correctly apply the films too!

New Products

You didn’t think we’d come to WrapFest without anything new, did you? 

Well, without giving too much away, we have an exciting preview of 10 new Arlon PCC (Premium Colour Change) colours, plus 4 brand new high gloss films from the 3M Wrap Film Series 2080 range, and a brand-new product launch from Contra Vision.

In addition to new products, we’ll be showcasing our full vehicle wrap portfolio at the event, including colour change, digital print, PVC-free options, and of course, PPF.

Be sure to pop by Stand 16, Hall 2, and speak to our team about all of the new and existing product ranges we have to offer.

William Smith Training Academy

We believe that training is the most important investment you can make as a business. Our dedicated Training Academy has courses for just about anyone!

We believe we have the best Wrap Training Academy in the UK, but don’t just take our word for it! Last year alone, 100% of course attendees rated our trainers as Excellent.

Available Courses:

  • Vehicle Wrap Training
  • Advanced Vehicle Wrap Training
  • Avery Dennison Paint Protection Film Application Training
  • 3M DI-NOC Application Training
  • Architextural Application Training
  • Kitchen Application Training
  • Window Film Application Training
  • Avery Dennison Façade Film Application Training
  • Remote Architextural Sales Training
  • Remote Vehicle Wrap Theory Training
  • Architextural Taster Days

Wrap Masters Competition

The current European Wrap Masters champion, Mike Szwacki, leads vehicle wrap training at the William Smith Academy, in addition to running his own successful wrap business, MEK Wrap Squad.

With remarkable industry experience, knowledge, and a skill set to envy, it’s no surprise that Mike is the only UK-based TWI (The Wrap Institute) Certified Wrap Trainer. 

Mike will be competing in the World Wrap Masters Competition at WrapFest and is hoping to add further spoils to his long list of accomplishments. Be sure to stop by and cheer Mike on with the rest of our team.


As well as competing in the competition, Mike will also be demoing in the pit garages, alongside Avery Dennison trainer, Ash Ellison.

We’ve also included a timetable so you can plan your visit ahead of the event. Don’t miss out on these must-see demos of exciting products and application techniques. 

Here’s a brief insight into what you can expect to see.

Hole in the Wall

A debut demonstration of an exciting wrap technique we like to call, “Hole in the Wall”. This game changing application method for vehicle door handles really will save you time, stress, and money.

Get to Grips with PVC-Free

As demand for more sustainable wrap films grows, we discuss and demonstrate the specialist fitting techniques needed when applying PVC-free films.

The Perfect Corner

Corners on vehicles can be particularly tricky to wrap. In this demo, Mike walks you through the correct application technique for a successful bonnet wrap, with extra focus on how to create the perfect corner.

PPF Masterclass

The devil is in the prep and finishing! Learn how to fit Avery Dennison Supreme Protection Films and achieve flawless results, demonstrated by Avery Dennison’s specialist PPF trainer, Ash Ellison.

Realise Your Potential with Wrap

Architextural Project Manager, George Howell, will also be in attendance to speak about the opportunities presented by the booming architectural film market. 

You can catch his talk, ‘Realise Your Potential with Wrap’ on Wednesday 26th April from 12:00-13:00. 

This presentation is designed to help you flourish in the wrapping industry. From understanding the transferability of your skills to the discovery of new opportunities, at William Smith, we aim to give you the tools and support you need to grow.

Demo Timetable: Garage 3, Demo Area 5

Day 1

Demo TimesDemoTrainer
10:45 – 11:15PPF MasterclassAsh Ellison
11:30 – 12:00Hole in the WallMike Szwacki
12:15 – 12:45Get to Grips with PVC-FreeMike Szwacki
13:15 – 13:45PPF MasterclassAsh Ellison
14:10 – 14:25The Perfect CornerMike Szwacki
14:45 – 15:15PPF MasterclassAsh Ellison
15:45 – 16:15Hole in the WallMike Szwacki

Day 2

Demo TimesDemoTrainer
10:45 – 11:15PPF MasterclassAsh Ellison
11:30 – 12:00Hole in the WallMike Szwacki
12:15 – 12:45Get to Grips with PVC-FreeMike Szwacki
13:30 – 14:00PPF MasterclassAsh Ellison
14:10 – 14:25The Perfect CornerMike Szwacki
15:45 – 16:15PPF MasterclassAsh Ellison

Wrap Party

If you’re planning on visiting WrapFest, be sure to stick around on Wednesday 26 April from 17:00 – 20:00 for the inaugural Wrap Party. 

The Festival Forecourt will remain open to all attendees and exhibitors on the first evening of the event. There’ll be live music, delicious food, and cold beers for you to enjoy. What’s not to like?

If you haven’t yet purchased your ticket for WrapFest, you can do so here. https://www.wrap-fest.com/welcome

Be sure to use our discount code “WPFDJeQotE86” to save 50%!

We look forward to seeing you there.

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