Avery release 2 ranges of Easy Apply Vinyls

Avery Graphics Releases Easy Apply RS Calendared Film
Easy Apply RS™ Technology Featured in MPI Calendared Film

(Painesville, OH) August 1, 2007 – Avery Dennison Graphics & Reflective Products Division announced the release of MPI 2003 EZ RS, a new calendared digitally printable film featuring Easy Apply RS™ technology. The new calendared film features Avery Dennison’s patent-pending Easy Apply RS™ technology which adds reposition ability and slide ability to the premium digital film. “MPI 2003 EZ RS is ideal for outdoor signage and short-term vehicle and fleet applications,” said Lance Hutt, Global Digital Products Manager at Avery Graphics.

Highlights of the MPI 2003 Easy Apply RS film include:

  • The fastest applying film in the industry, 15% faster to apply than the leading competitor.*
  • Guaranteed remove ability of Easy Apply RS™ for the life of the graphic up to five years.
  • Smooth, paint-like appearance that is optimised for digital printing and is supported by an extensive online ICC Colour Profile library so images really pop.
  • Year-round performance reduces application time regardless of the season or environment.

Applying the film is easier than ever. Installers can drape the vinyl over the vehicle and position it. If it’s not exactly where the installer wants it, they can slide it to where they want it to be and reposition. Air bubbles and wrinkles aren’t a problem because of the Easy Apply RS™ air egress channels.

All Avery Graphics MPI products are printable with solvent, eco-solvent and UV-curable digital inks. MPI 2003 EZ RS is available in 48”, 54” 60” wide rolls.

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Avery Graphics Releases New Easy Apply RS Wrapping Films
Easy Apply RS™ Technology Featured in Coloured Wrapping Films

(Painesville, OH) August 1, 2007 – Avery Dennison Graphics & Reflective Products Division announced the release of new Easy Apply RS Wrapping Films. The new wrapping films feature Avery Dennison’s patent-pending Easy Apply RS™ technology which adds reposition ability and slide ability to the opaque, solid-colour cast films. “The Easy Apply RS Wrapping Films come in six colours and are great for vehicle and fleet wraps with large areas of solid colour,” said Lance Hutt, Global Digital Products Manager at Avery Graphics. “These films are high quality cast vinyl films with a gloss face that will save shops printing costs and time.”

Molly Waters, OEM and Strategic Alliance Specialist, installing the new wrap film at Avery Dennison Graphics University.

Highlights of the Easy Apply RS™ Coloured Wrapping Films features include:

  • Easy Apply RS™ is the fastest applying film in the industry, 15% faster to apply than the leading competitor.*
  • Avery Graphics guarantees removability of Easy Apply RS™ for the life of the graphic up to five years.
  • Easy Apply RS has a glossy, paint-like appearance.

Applying the wrap is easier than ever. Installers can drape the vinyl over the vehicle and position it. If it’s not exactly where the installer wants it, they can slide it to where they want it to be and reposition. Air bubbles and wrinkles aren’t a problem because of the Easy Apply RS™ air egress channels.

Vehicle wrapping–installing graphics on cars, trucks, vans and trailers–is a booming advertising medium–from individual car owners to small and large businesses and Fortune 500 companies. The Traffic Audit Bureau for Media Measurement reports that vehicle advertising can generate from 30,000 to 70,000 sightings per day and when compared to other advertising mediums, the cost of mobile advertising is lower than a billboard in a high traffic area.

The Easy Apply RS Wrapping Films are available in black, canary yellow, dark red, tomato red, sapphire blue and forest green in 60” x 50 yard rolls. Custom colour matching is available for any opaque colour in 48 and 60 inch-wide rolls.

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