Avery Vinyl & The Worlds Largest Beer Can!

Avery Graphics Vinyl Used to Wrap World’s Largest Beer Can

MPI 1007 EZ RS and DOL 1000 Applied by Road Rage Designs to Enormous Novelty Beverage

(Painesville, OH) June 20, 2008 – Avery Dennison Graphics & Reflective Products Division, a leading provider of vinyl and screen print film products for the sign and graphics industry, announced today that its MPI 1007 EZ RS and DOL 1000 products were printed and applied by Road Rage Designs, a wide format graphics provider headquartered in Spring Grove, Ill., to create the World’s Largest Beer Can.

The wrap for the enormous beer can was commissioned by Dave Leach, a Chicago-based collector of world’s largest items. The Avery Graphics MPI 1007 EZ RS was printed with 1970’s Old Style Beer® graphics. Leach chose the Old Style Beer Graphics as a tribute to his father, whose favourite beer is the vintage brew originally manufactured by The G. Heileman Brewing Company, now owned by the Pabst Brewing Company.

“We chose Avery Graphics MPI 1007 EZ RS vinyl for this unique opportunity because it is easy to work with and the over laminate really made the colours in the graphics pop on such a large scale application,” says Kris Harris, vice president of Road Rage Designs.

Joel Ross, marketing communication manager for Avery Dennison Graphics & Reflective Products Division, says, “Our vinyl products are easy to position and easy to remove – they make the perfect wrap for everything from a classic vintage car to the World’s Largest Beer Can.”

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15-by-15-by-15 Foot Puzzle Cube Created at the 2008 Destination Imagination Global Finals.
Avery Graphics donates more than 7,000 square feet of MPI 2010 for children’s problem solving competition

(Painesville, OH) May 30, 2008 – Avery Dennison Graphics & Reflective Products Division donated more than 7,000 square feet of MPI 2010 vinyl to the 2008 Destination Imagination Global Finals, the world’s largest creative problem solving program for kids. More than 1,000 teams of elementary and middle-school aged children from around the globe gathered last week in Knoxville, Tenn., to participate in problem-solving challenges that promote teamwork, creative thinking and personal fitness.

Graphix Solutions in Old Bridge, NJ, printed graphics on more than 7,000 square feet of MPI 2010 and wrapped 125 individual cubes used in the “Power Cube Challenge.” The Challenge was part of the closing ceremony and teams of children from across the world assembled the 15-by-15-by-15 foot puzzle cube for the Global Final’s National Dairy Council Nutrition and Fitness Challenge

“We were pleased to provide MPI 2010 vinyl to this year’s ‘Power Cube Challenge’ at Destination Imagination. This conference is a valuable opportunity for children to develop their leadership, teamwork and problem solving abilities,” said Joel Ross, Marketing Manager for Avery Dennison Graphics & Reflective Products Division. “The gigantic puzzle cube is quite an impressive example of what today’s young creative minds can accomplish.”

MPI 2010 is a high quality calendared vinyl ideal for wall murals, floor graphics, POP and trade show applications. The 2008 Destination Imagination Global Finals were hosted this year from May 21-24, 2008, at the University of Tennessee in Knoxville, Tenn.