Avery Releases Improved Boat Wrap Vinyl

Consumers and BASS Pros have new option in vinyl wrap material

(Painesville, OH) August 1, 2007 – As the summer boating season heats up, Avery Graphics is releasing an improved vinyl for wrapping boats. Consumers have entered the wrap market, having boats, cars and motorcycles personalised with images and graphics they choose. “When we began wrapping cars, our initial customer base was large corporations with fleets and small businesses wrapping the company car,” said Mike Grillo, President of Road Rage Designs in Spring Grove, IL north of Chicago. “We have been in the wrap and wide-format market for 15 years and have seen a surge in consumers having their personal boats, cars and trucks wrapped.”

MPI 1800 EZ is a glossy cast vinyl film that now features Avery Dennison’s Easy Apply™ Technology making it easier to apply to gelcoats and fiberglass surfaces. “Applying boat wraps with MPI 1800 EZ is now even easier,” said Lance Hutt, Global Product Manager for Digital Products, Avery Dennison Graphics & Reflective Products Division. “MPI 1800 EZ is the ideal solution for marine watercraft that require permanent long-term adhesion and premium print performance.”

Highlights of Easy Apply’s features include:

• A glossy, paint-like appearance that is optimized for digital printing and is supported by an extensive online ICC Color Profile library so images really pop.
• An air egress technology that allows air outflow, reducing wrinkles and bubbles.
• The face film is compatible with solvent, eco-solvent and UV-Curable ink jet printers.
• 5-year durability with DOL 1000 overlaminate.
• Avery Graphics ICS Performance Guarantee Warranty provides worry free application for salt and fresh water (above the water line) applications.

Recreational boating is a major consumer goods industry generating $39.5 billion in sales and services during 2006 with almost 73 million adults participating in boating and approximately 18 million recreational boats in use in 2006.

Custom boat wraps aren’t just for consumers–all anglers registered for BASS Elite Series, Bassmaster Major, and Bassmaster Classic events must have a wrapped boat. Over three days and five telecasts of the 2006 Bassmaster Classic, more than 9.5 million viewers tuned in to the programming on ESPN2.

Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500 company based in Pasadena, California, with 2006 sales of $5.6 billion. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

Bass Boat wrapped with Avery Graphics MPI 1800 EZ by H2O Hydro Wraps in Hendersonville, TN

Photos from Road Rage Designs in Spring Grove, IL. It is a Fountain boat recently wrapped with MPI 1800 EZ and DOL 1000 for a couple who wanted updated graphics on the boat.