PressOn uses second HP Latex R2000 for eco-friendly wrap

PressOn, the multi-award-winning large format digital printing and installation company, has invested in a second HP Latex R2000 printer to enable the business to take on more work in profitable markets, including transport livery.

PressOn has also been taking steps to lower its environmental impact, whilst providing clients with better insight and opportunities for sustainable print solutions. The new press has significantly enhanced the businesses’ sustainability credentials, by offering its customers eco-friendly designs, processes, and services.

For example, PressOn has recently used the HP Latex R2000 printer to wrap six electric cabs in the city of London as part of an ongoing sustainability project to showcase an eco-friendly printing practice. PressOn insisted on using products that have a low impact on the environment and chose to partner with HP and Metamark to produce the branding of the cab with recyclable, self-adhesive vinyl.

With the project continuing into 2023, PressOn aims to explore further recycling possibilities across future projects with more of their customers as this project demonstrates the businesses’ commitment to innovation and sustainability.

Since opening in 2000, PressOn has specialised in high-quality large-format digital printing for both indoor and outdoor advertising purposes. In that time the business has counted the likes of Harrods, Dior, and Fendi among its high-profile clients.

PressOn has been in partnership with HP for over 15 years, which has helped to ensure that environmental impact is a key consideration with the company’s inks and printers. For example, PressOn uses solely UL ECOLOGO and Greenguard-certified HP latex water-based inks to ensure the elimination of any harmful emissions. HP also influenced PressOn’s decision to no longer use PVC as a primary substrate and switch to a variety of less harmful options, such as PVC-free vinyl and polyester PET materials.

The company is led by Managing Director Andy Wilson, who has sought out ways for PressOn to maintain its reputation as a creative, award-winning digital print company while further improving its environmental credentials at the same time.

Andy Wilson, Managing Director at PressOn, said: “Our focus for next year is to continue educating our customers on new and best printing practices with minimal environmental impact. The key to our successful, sustainable future is to find like-minded partners that share similar values so the company can evolve naturally on the sustainable front.”

He continues, “This is why we continue to invest in HP’s portfolio of latex printers as the devices have an incredible colour gamut and environmental credentials, helping us support our customers’ demand for environmentally sound supply chain without compromising on print quality.”

PressOn is also signed up for HP’s Planet Partners recycling programme. HP’s printers use water-based HP Latex inks and by using the Planet Partners programme, this ensures all cartridges can be recycled when empty through a closed loop process where nothing goes to landfill.

Jane Rixon, Business Development Manager, at HP Large Format Production UK & Ireland,said: “For large format printing companies, creating a truly sustainable business is both a social good and an economic opportunity which can drive cost efficiencies, stimulate the development of circular services, and win business from eco-conscious brands. We were delighted to be part of PressOn’s electric vehicle wrapping project, helping the business continue its sustainability journey by showcasing low-impact environmental printing.”

For more information about PressOn’s low environmental impact printing solutions, you can visit the website here.