Glasgow building transformed into a giant cake to celebrate the return of hit Channel 4 show
The 78ft building in the city centre was transformed to look like a giant cake as the Channel 4 show returned to TV screens last night.
It’s joined by a 23ft statue of a massive fork holding icing and a cherry, which sits below the building. Both can be spotted on Argyle Street in the city centre.
These new additions mark Channel 4’s attempt to turn everyday ordinary scenarios across the country into delicious kitchen creations.
They’re doing it to celebrate the return of the UK’s biggest baking show, as it’s back for a twelfth series.
As well as the giant cake and fork, innovative outdoor digital screens are being installed in cities including Glasgow.
They are set to characterise the skylines of each city and whilst reflecting the changing weather conditions in real-time – with a Bake Off twist.
The sign in Glasgow shows the clouds raining hundreds and thousands sprinkles from the sky.
Marketing director at Channel 4, Amber Kirby, has said the aim of the campaign is to turn the everyday things into things that “make you smile.”
She said: “People love indulging in the Bake Off escapism every year, it’s just so gloriously fun.
“This campaign imagines how a cake can make life just that little bit sweeter; transforming the mundane, every day, and the sometimes serious, into something that just makes you smile.”
Last year, the show achieved its biggest ever run as it averaged an audience of 10.6 million viewers per episode.
In the final episode of the competition last year, Scots student Peter Sawkins has been crowned Bake Off’s youngest-ever champion at the age of just 20.
Peter, from Edinburgh, beat fellow finalists Laura Adlington and Dave Friday to take home the trophy.
The win saw him become the first-ever Scot to win the hit telly baking contest. The contestants’ three tasks were a custard slice in the signature bake, a walnut whirl in the technical challenge and dessert towers for the showstopper.