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  • why do some, have there name in reverse on there van bonnet

    Posted by Brian Hays on May 1, 2002 at 10:58 pm

    Round our way there are quite a few vans rolling around that have signs on the front that have been mirrored/reversed.

    Have any of you done this & why?

    I can understand it on Ambulances & Stuff, but a carpet fitter? the only person that can read his sign is the one in front of him at the lights.

    I think the signs have been done by a very silly signmaker. Apologies if any of you have done this, nothing personal 🙂

    Martin Pearson replied 20 years, 7 months ago 4 Members · 5 Replies
  • 5 Replies
  • Lorraine Buchan

    Member
    May 2, 2002 at 7:46 am

    ..

  • Brian Hays

    Member
    May 2, 2002 at 10:55 am

    Numbers on pockets?! madness!

    I can understand the odd strange person that wants their name backwards but around here there are bundles of NTL vans with backwards logos! Dunno if they are like that all over the country. 🙄

  • Mike Brown

    Member
    May 2, 2002 at 12:45 pm

    I remember many years ago reading an article that suggested some University or other had actually done a study on this and other advertising phenomena and concluded that the figure for the number of times a telehone number was used directly from a vehicle livery was in the region of 15000:1 …strange but (apparently) true!…I’ve never forgotten that figure…

    I must admit as a signmaker – and we all know what that means when it comes to commenting on other people’s signwork we’ve seen! – I simply can not remember the last time I used a number after seeing it on a vehicle.

    But I would say – I regularly use web addresses seen in the same way!

  • Brian Hays

    Member
    May 2, 2002 at 3:24 pm

    The only people that have taken our number from our van are people phoning to complain about my driving! 😕

  • Martin Pearson

    Member
    May 2, 2002 at 11:17 pm

    We’ve only been asked to do this a couple of times and on each occassion we have managed to talk the customer out of it.
    There are a couple of local companys that have a silly slogan in reverse on the bonnets I cringe every time I see one of the vans!!!