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  • which logo do you prefer the top or bottom one?

    Posted by Phill Fenton on November 8, 2007 at 12:42 pm

    Well it’s a competition between me and Alison actually.

    We are thinking of changing our "Logo" and have come up with an idea each. I prefer mine, and Alison prefers hers – so we thought we would let "the team" decide. I won’t tell you which is which cos I know you’ll all vote for Alison’s design 😕

    Anyway – which do you prefer Top or Bottom?

    Any suggestions to improve upon either?


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    Phill Fenton replied 16 years, 6 months ago 27 Members · 60 Replies
  • 60 Replies
  • George Elsmore

    Member
    November 8, 2007 at 12:45 pm

    middle one 😀

  • Glenn Sharp

    Member
    November 8, 2007 at 12:46 pm

    bottom one for me but I would add another colour

  • Jill Marie Welsh

    Member
    November 8, 2007 at 12:47 pm

    Bottom.
    The top one looks cheesy.
    😉
    Love….Jill

  • Hugh Potter

    Member
    November 8, 2007 at 12:49 pm

    don’t beat about the bush, Jill !!!

    but yeah, bottom one for me too !

  • Mathew Gibson

    Member
    November 8, 2007 at 12:49 pm

    Bottom one defo but add another colour

  • Shane Drew

    Member
    November 8, 2007 at 12:54 pm

    I’d change from such a ‘blocky’ font in the top one, and that would be my choice then. Don’t like the font so don’t like either at the mo… sorry mate…

    The bottom one looks like it has too many different fonts to me, definitely would use a more modern style though 😳

    I’ll get me coat shall I?

  • Glenn Sharp

    Member
    November 8, 2007 at 1:01 pm

    yeah…fair point Shane….I don’t like that block font either….that is one ugly looking S

  • Warren Beard

    Member
    November 8, 2007 at 1:46 pm

    I sort of prefer the top one as it is a little more fancy and creative looking but not sure about the word "the" and the ".co.uk" but I quiet like the two main words.

    The bottom one if I remember correctly looks very similar to what you have at present, nice bold and clear but a little plain for me, I think customers will either be excited by your logo or not, so it’s in the eye of the beholder a bit 😕

    enough babbling

    cheers

    Warren

  • John Gregson

    Member
    November 8, 2007 at 2:26 pm

    I like the top one best – sorry Phill 😉

  • Graeme Harrold

    Member
    November 8, 2007 at 2:30 pm

    Same comment from me..

    Bottom one with a second colour

    :lol1: bet yours is the top one???

  • Robert Lambie

    Member
    November 8, 2007 at 2:33 pm

    of the two, i prefer the lower one. but it needs something more… im not keen on the heavy font.
    the top one is a bit too disjointed, if that makes sense? the overall design doesn’t flow/connect for me…

  • Steve Holden

    Member
    November 8, 2007 at 2:39 pm

    Phil, they are both pretty good in different ways but ……
    after much deliberation I’m going for the bottom one, I think …..

  • David Glen

    Member
    November 8, 2007 at 4:18 pm

    Bottom one.
    Move the lines up a bit and justify with the ends of "signs".
    Change "The Right" and the web address to black.
    A slightly less heavy font for "signs".

  • Andre Woodcock

    Member
    November 8, 2007 at 4:34 pm

    Phil, Try add a second color in the bottom one. Like the top one.

  • Lynn Normington

    Member
    November 8, 2007 at 4:38 pm

    bottom one with a less heavy font (still bold though) and another colour added

    Lynn

  • James Martin

    Member
    November 8, 2007 at 4:45 pm

    Bottom

  • Phil Halling

    Member
    November 8, 2007 at 6:42 pm

    Prefer the bottom one, but as I was bored couldn’t resist having a go at one myself.


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  • Phill Fenton

    Member
    November 8, 2007 at 6:56 pm

    Thanks Phil – I like that

    Here’s another version of the Bottom example – this was done a few days ago after seeing a post made by Andy.

    (Alison’s fuming by the way 😉 )


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  • Phil Halling

    Member
    November 8, 2007 at 7:00 pm

    Still think it needs "www." in it, the "the" going straight into an R doesn’t look quite right somehow – adding the www. takes your eye away from it a bit.

    Just my two bobs worth, overall a lot better :thumbup2:

  • Roy Roberts

    Member
    November 8, 2007 at 7:12 pm

    I prefer Phil Hallings,

    But given the choice of the 2 I would go for the top one.

    Regards

    Roy.

  • John Childs

    Member
    November 8, 2007 at 7:41 pm

    Well, I would miss out any reference to .co.uk as your website was last updated three years ago. :peek:

    Apart from that, I like Phil Halling’s best, followed by the bottom one.

    I do think that the final choice should be made with your intended market in mind. If you want the boy racer customer then go for the fancy shaded print option. If you want corporate business then go for something more staid, reassuring and comforting.

    Just my opinion. 😀

  • Hugh Potter

    Member
    November 8, 2007 at 7:49 pm
    quote John Childs:

    If you want the boy racer customer then go for the fancy shaded print option. If you want corporate business then go for something more staid, reassuring and comforting.

    Just my opinion. 😀

    maybe a tweed pattern print ? :lol1:

  • Roy Roffey

    Member
    November 8, 2007 at 8:04 pm

    what was the prize?????

    bottom in pink & cyan blue….

    mmmmmmmmm

    roffs

  • JonnyAnnett

    Member
    November 8, 2007 at 8:51 pm

    Phill,

    Can I ask what is the font used in ‘Signs’ on the top one? I’ve a client that wants their vehicle livery continued, they used a different signwriter before.

    Cheers
    J

    P.S. I’d go for the bottom one with another colour added.

  • Robert Lambie

    Member
    November 8, 2007 at 9:09 pm

    Had a go myself… again, apologies for lack of fonts on my system. i really need to get something done about it… :lol1: 🙄

    [c][/c]

    .

  • Peter Normington

    Member
    November 8, 2007 at 9:11 pm
    quote Phill:

    Thanks Phil – I like that

    Here’s another version of the Bottom example – this was done a few days ago after seeing a post made by Andy.

    (Alison’s fuming by the way 😉 )

    Phil just my humble, the black outline in "the right" is spoiling the legibility, it seems far to thick, maybe its the jpeg though, but if not, I would reduce, or leave it off.

    Peter

  • Phill Fenton

    Member
    November 8, 2007 at 9:29 pm
    quote JonnyAnnett:

    Phill,

    Can I ask what is the font used in ‘Signs’ on the top one? I’ve a client that wants their vehicle livery continued, they used a different signwriter before.

    Cheers
    J

    P.S. I’d go for the bottom one with another colour added.

    The font is called Rapier in Signlab – it’s also used for "The Right" on the bottom example. To explain a bit further – I wanted something that would look very similar to what we have used for the last 11 years (But with the main message being "Signs" rather than "Right" which is the case just now)

    Existing "Logo"

    – Whereas Alison wanted us to try something completely different, Hence the Top example was hers, the bottom one mine.

    Thanks for your suggestion too Rob – that’s a much more corporate image and I take on board what John has said about trying to appeal to our target market.

    Peter – thanks for pointing that out – yes I can see now that the outline is too thick.

  • Phill Fenton

    Member
    November 8, 2007 at 10:06 pm

    Here’s the latest version after listening to your suggestions


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  • Warren Beard

    Member
    November 8, 2007 at 10:18 pm

    Yeah I like that one the best, good one Phill

  • Nicola McIntosh

    Member
    November 8, 2007 at 10:25 pm

    agree with phils suggestion with the www but the right signs still doesnt seem right, the font and the size 😕

    nik

  • Andrew Boyle

    Member
    November 8, 2007 at 10:26 pm

    If you go that way Phill I think the web address may be better a little smaller………… small big small 😕


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  • Peter Normington

    Member
    November 8, 2007 at 10:33 pm

    its getting there, but personally I think "www" should now be dropped in all web addresses, its not needed and just takes up space. I always advise my customers to leave it out,

    Peter

  • Nicola McIntosh

    Member
    November 8, 2007 at 10:37 pm
    quote Peter Normington:

    its getting there, but personally I think “www” should now be dropped in all web addresses, its not needed and just takes up space. I always advise my customers to leave it out,
    Peter

    i agree with you too peter…..but every design is different…so in this instance the www is needed…its all in the eye 😉

    nik

  • Peter Normington

    Member
    November 8, 2007 at 10:44 pm

    eye agree

    Peter


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  • Nicola McIntosh

    Member
    November 8, 2007 at 10:46 pm

    auwwwww you forgot the mascara to make it stand out :lol1: :lol1:

    nik

  • Bill McMurtry

    Member
    November 8, 2007 at 10:50 pm

    Bottom one for me. I like the latest one best, with the www text smaller as in Andrew’s version. These days I think using the www, or not, depends on look and balance rather than necessity.

  • Peter Normington

    Member
    November 8, 2007 at 10:52 pm

    don’t wear it Nick

    Peter

  • Nicola McIntosh

    Member
    November 8, 2007 at 10:55 pm
    quote Peter Normington:

    don’t wear it Nick

    ive got brown eyes 😉

    nik

  • Peter Normington

    Member
    November 8, 2007 at 10:57 pm
    quote Bill McMurtry:

    Bottom one for me. I like the latest one best, with the www text smaller as in Andrew’s version. These days I think using the www, or not, depends on look and balance rather than necessity.

    Look and balance can’t be based on www or not, its only because we expect to see it, Its like the tel: telephone: phone: thing,

    sorry completely off topic subject, but it would make a good discussion on its own.

    Peter

  • Peter Normington

    Member
    November 8, 2007 at 10:59 pm
    quote Peter Normington:

    don’t wear it Nick

    Peter

    I don’t wear it Nick.
    is what I meant to say….

  • Andrew Boyle

    Member
    November 8, 2007 at 11:00 pm

    I agree certain words look better with the www. some without.
    Phill’s looks balanced with….in my opinion (?)

  • Martin Cole

    Member
    November 8, 2007 at 11:03 pm

    Your latest version for me too.
    I like Andrew’s use of the web address better. Just not over struck on the Rapier font Phill, a nice purchased script would suit better I feel.

    Couldn’t resist a dabble anyway 😀


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  • Nicola McIntosh

    Member
    November 8, 2007 at 11:04 pm
    quote Peter Normington:

    I don’t wear it Nick.
    is what I meant to say….

    😉

    nik

  • Peter Normington

    Member
    November 8, 2007 at 11:05 pm

    the www can be done away with and still have balance, with or without the dashes?

    Peter


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  • Phill Fenton

    Member
    November 8, 2007 at 11:07 pm

    Thanks Andrew – it looks better the way you have done it – regular/Bold/Regular

  • Andrew Boyle

    Member
    November 8, 2007 at 11:07 pm

    nonsense… 😀
    [my reply to Peter not to you Phill] 😀

  • Marcella Ross

    Member
    November 8, 2007 at 11:11 pm

    Handbags at dawn!!!!!! :lol1: :lol1:

  • Nicola McIntosh

    Member
    November 8, 2007 at 11:15 pm
    quote Andrew Boyle:

    nonsense… 😀
    [my reply to Peter not to you Phill] 😀

    i have to agree too………………… 😀

    nik

  • Peter Normington

    Member
    November 8, 2007 at 11:16 pm
    quote Andrew Boyle:

    nonsense… 😀
    [my reply to Peter not to you Phill] 😀

    True, but why do you need the www to make it work, you’re the expert,
    cant you do it without? it just seems old hat to put www in front of a web address, and totally unnecessary,

    Peter

  • Phil Halling

    Member
    November 8, 2007 at 11:22 pm

    www. or not, I still think it depends on what follows. I still read phill’s address as theright signs instead of the right signs, unless of course his name is Phill Theright.

  • Nicola McIntosh

    Member
    November 8, 2007 at 11:24 pm
    quote Nicola Rowlands:

    i agree with you too peter…..but every design is different…so in this instance the www is needed…its all in the eye 😉
    nik

    its been said already not only by me……… 😉

    nik

  • Phil Halling

    Member
    November 8, 2007 at 11:27 pm

    Grieves me to say it but I prefer Robs version 🙄

  • Peter Normington

    Member
    November 8, 2007 at 11:41 pm
    quote Phil Halling:

    Grieves me to say it but I prefer Robs version 🙄

    I agree, Robs take is excellent (notice no www)
    But I think a version of Alison and Phils logo is more desirable for them, as it is based on their own design.

    Peter

  • Andrew Boyle

    Member
    November 8, 2007 at 11:48 pm

    no www. and balanced 😀 😀 different starting point 😀 I agree :lol1:

  • Peter Normington

    Member
    November 9, 2007 at 12:37 am

    I dont think a web address should be included in the logo anyway, most people would just google " the right signs" anyway, and phils company comes up top.

    Maybe different if your business is web based, like confused.com

    Peter

  • Bill McMurtry

    Member
    November 9, 2007 at 4:21 am

    Peter, what if including a web address (or a phone number even though you’re in the book) generates more sales enquiries? Isn’t that a good thing?

  • Peter Normington

    Member
    November 9, 2007 at 7:48 am

    Bill, anything that generates more business is a good thing, ten years ago it would have been important to get the fact that you had a web address, across. I’m not so sure it’s needed now though, as most people would use a search engine to look up a company name, or make an educated guess that it was the business name+ the dot extension.
    I’m not saying a web address is not needed, just it doesn’t need advertising with your name. as it is only saying things twice, maybe "The
    Right Signs" and then a strap line would be better? leaving web address and contact details to be placed elswhere in the copy.

    Just my thoughts

    Peter

  • Phil Halling

    Member
    November 9, 2007 at 8:17 am

    After all this debate what was the bloody prize and who won it?

  • Glenn Sharp

    Member
    November 9, 2007 at 8:31 am

    what about………


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  • Phill Fenton

    Member
    November 9, 2007 at 9:02 am
    quote Phil Halling:

    After all this debate what was the bloody prize and who won it?

    There is no prize – it was a competition between me and Alison 😛

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