There was a very interesting thread from earlier this year over in Letterville. Robert, hope you don’t mind the link but would like to provide an easy method for everyone to see some additional thoughts on the subject. For those that don’t follow the link, here was my first response in that particular thread.
shadow placement thread from Letterville.
I’m with Dan’s thought process on this one; down and to the right. Born and raised here in the states I read left to right, top to bottom. I want the person reading the copy to digest it this way as well, hence shadows, a complimentary component, go to the bottom and to the right.
However, IMHO, it is all relative to the light source. Put a light at the 5 o’clock position on right slanted text and I doubt very much that the shadow will be on the right side of the copy. 😉 I’d be curious to hear what is being taught on this subject in college?!
For an additional thought; shouldn’t shadows take on the color of the media that the shadow is being cast upon? Why do I see solid Black shadows cast upon Yellow backgrounds? Or even White backgrounds?