Vinyl selling price

[Lorraine Buchan]

Hi,

Its not all as simple as just marking up the vinyl. The vinyl is a very minimal cost in the job as a whole and the difference between a 50% mark up and a 100% markup is only a few pounds. And don’t forget your application tape!

Have you got your labour charge yet??

If your new to the game your proberbly going to have more wastage than others who have been arround for a while, have you concidered this?

[Dave Standen]

Hi o nameless one from Afon!
Speak to Jane @ Vinyl Logistics Tel:01636 613222. She know’s it all.
Don’t tell her what you’re paying – get a better price.
Regards Dave Standen [/b]

[Afon Displays]

Thanks for your advice and yes I have to do better than I am doing now and with your help it will make things easier.

Ian

[Phill Fenton]

As a (very rough) guide, aim to get 5-10 times your materials cost as your final selling price. As Lorraine has already said, there is much more to it, but I always “track” any work I do and ensure I never fall under the ratio 1/4 buying/selling price. Drop below this ratio and you are likely to be working for nothing and likely to go out of business!!

Also set your hourly rate and “track” this to ensure you are always charging enough to cover your time and meet all your overheads. Your hourly rate must be high enough to allow you to make a living and grow your business. Don’t be tempted to base your rate on your competitors rates. If he has set his too low he’s likely to go out of business anyway, if you follow his example, your business wil go the same way!!

[Robert Lambie]

if your wanting a “good” vinyl at the cheapest price possible you have already made the best move. you joined the UKSG! 😉

if you have only “just” joined then you will be getting an account form in the post soon.. fill it and send it back to me a.s.a.p.

remember, group membership gets you more than just great vinyl.

if you can find a vinyl just as good, at a “consistantly” cheaper price, over years, not months! ill refund you your membership fee. (but you will still be a member though) 😉

rememeber though! im not talking the stuff many suppliers sell that you can spit through, or fades in a week! 😮
anyway.. now ive got that off my chest.. i think the advice above is very very good! well worth thinking about.. 😉

[Phill Fenton]

Sorry Gray – maybe I should clarify the above. When I say 5-10 times the materials cost I mean the final overall cost (including your labour).

For example, a van livery selling for about 200 pounds would be made up from materials that have cost me the sign maker between 20 and 40 pounds.

These are very rough figures, but I would caution anyone to beware of dropping below the 1/4 ratio.

Buying from the UKSG obviously helps 😉

[Lorraine Buchan]

I’ve done some calculations here and have worked out that i need at least a 30% Gross Profit margin on labour and materials to cover all my overheads and costs. So to make some profit i’m normally charging at around 60% GPM

[Johnny S]

Just a quickie
But an old boss of mine (who I’m trying to forget!)
Once said it’s not what a piece of vinyl costs you it’s what your customer see’s it as being worth.
To us it’s just a couple of quid off cut, to them its their name or company logo and worth much more!

Another general rule of thumb is to work on approx £10 – £15 a cut metre.

As long as you keep logged into the boards, you’ll soon be an expert on all things signny, their are some great members who are always on hand to help.

cheers

Johnny S 😎

[stuart]

I base my charging rate pretty much on what i can get away with most of the time. You will probably all agree that you know roughly what you want for a sign just by what it is and where its going.

When i first started using vinyl I reckoned on a rate of £30 per linear meter, cut and applied for 610 wide.

[Afon Displays]

Thanks for all of your help in this matter and yes I agree with the 1/4, and yes it is working well now sales are now correct because I was charging too little once again thanks,

Best regards,
Ian 😀