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    Posted by Shane Drew on December 15, 2005 at 9:58 am

    Peter Haas Sr. , the great-grandnephew of Levi Strauss, ran the family clothing company in San Francisco, Calif.

    The company was started by Strauss during the gold rush era, and its denim blue jeans were already good sellers when Haas joined the company in 1945, where he started out making jeans. He quickly moved into management; by 1958 he and his brother, Walter, were running the company and the jeans, simply known as “Levi’s”, became legendary.

    If that was all, it might be enough, but Peter wasn’t satisfied with that; he wanted his company to be socially responsible, too.

    When he opened factories in the south in the 1950s, he required that black workers be treated equally with the white workers. He pushed for higher education, from child development programs for poor families through raising money for the University of California at Berkeley, where he stressed that the business school should teach ethics and integrity.

    Peter Haas was Levi’s biggest stockholder, and was on the company’s Board of Directors until 2004, and still went to work at the company’s headquarters four days a week.

    The company continues to be run by the family: its CEO is now Peter’s nephew, Robert Haas. Peter Haas died December 3 in San Francisco. He was 86.

    Company directors of big multinationals could learn a lesson from this, instead of putting their hand out for $millions in pay deals, they should be fostering employee ethics and integrity too, but it is now a pipe dream ….

    Mr Haas is a hero in my book

    Jill Marie Welsh replied 18 years, 4 months ago 7 Members · 8 Replies
  • 8 Replies
  • Hugh Potter

    Member
    December 15, 2005 at 11:23 am

    the world would be a better place if everyone thought like this, it’s sad to say, but todays society is all ‘me me me’, most people have forgotten what it’s like to give, be it time, money, or whatever else you can spare.

  • Nicola McIntosh

    Member
    December 15, 2005 at 9:49 pm

    very interesting read shane… 😀
    but hughs right, the fat cats run the show…shame really cause i used to go into the local levi factory two or three times a day…it was very well run best of equipment and the staff were very well rewarded…they had to be…. ive never seen women work so fast doing the same thing day in day out 😮 i take my hat of to them, makes me appreciate my job 😉

    nik

  • Peter Normington

    Member
    December 15, 2005 at 10:12 pm

    Suppose you could be cynical, and say he only opened factories in the south cos black labour was cheap?
    They still overcharge for there jeans though.
    Poor people nowadays cant afford levis.

    Peter

  • John Singh

    Member
    December 16, 2005 at 12:20 am

    Incredible story Shane
    Normally men of that sort get booted out for more ruthless marketing strategies
    Good to see they stuck to their principles

    Oh! Talking about blue jeans

    When I was a youngster I was really enjoying the Helter Skelter ride at the fair.

    This particular ride you paid one entrance ticket and you could go on it as much as you liked.

    Well!……. I was on their, like, forever
    Running up the stairs and coming down…Wheeeeeeee!

    I gotta tell ya… There was no Haas left in my blue jeans

  • Robert Lambie

    Member
    December 16, 2005 at 12:32 am

    something ill always remember as a kid was….

    one day at school, i was climbing a high wire fence surrounding the school footbal pitch. the bell rang, & being way far down the yard, i knew i had to hurry! i immediatley jumped down about 10ft. in doing so i never noticed my mate standing right under me. 😮 i just missed him and no more, but the heal of my school shoe caught his trouser pocket & in a second his entire right trouser leg ripped clean off. it was weird cause it ripped right around the top of his thigh and fell to the floor. i could not get up for laughing at him walking around screaming my mum will kill me, with one trouser leg and the other was a bare skinny leg with sox upto his knee. :lol1: :lol1: :lol1:

    as you can imagine i got in bother for being late to class 😕

  • John Singh

    Member
    December 16, 2005 at 12:35 am

    :rofl: :rofl: :rofl: :rofl:

  • Shane Drew

    Member
    December 16, 2005 at 11:15 am

    :lol1: :lol1: :lol1: :lol1:

  • Jill Marie Welsh

    Member
    December 16, 2005 at 12:07 pm

    Dunno if it’s an urban legend, or something I actually read in one of my Old West books,
    but the old Levis had 1 additional rivet….in the crotch area.
    This was discontinuead because of complaints from cowboys hunkered down around campfires who got more than a warm fuzzy feeling as the rivet heated.
    Love…..Jill

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