Hi again to the dozen who post……sorry and you 388 viewers 🙂
Here’s a sales technique oyu probably know already:
When you do mock ups for a job, do 3 – each slightly different:
1. plain, black on white, uninspiring….tell the customer that this is what you usually do for the economy end of the market (by saying that – 9 times out of ten they won’t pick that design, because no one wants to look cheap)
2. A nice design to suit their budget – 4 colours maybe, with a shadow or something similar, "this type is most popular with medium sized companies giving a good balance of colour and excellent value for money" – They will go for this 80% of the time
3. Do a "mike the sign " style for them and charge top money for it. Saying something like…."this is what we usually do to cater for the higher end of the market – this draws the highest response from customers because of the visual appeal and the impact it creates "………sometimes they’ll go for this.
The moral of the story is:
They won’t choose no.1 – because no one wants to be seen to be cheap.
They usually pick no.2 because it’s a happy medium – cost versus appeal.
They may surprise you from time to time and choose no.3 – be inspirational with this one and charge enough too!
Now post something for christs sake…..I’m getting fed up reading my own rubbish every day!