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Split: Is this the end of Vehicle Wrapping?
I have seen comments about this colour change concept by wrappers all over the internet and as much as many are right. They are simply scoffing at the suggestion wrapping, as we know it, could be taken out of our hands, literally!
Most are commenting and laughing at the quality of this wrap and how bad an install it is, but completely ignoring the fact that this is a new “concept” of what could be coming next. It is not a finished article!
If you watch the video, the women talking is explaining to us, whilst showing them trimming and joining this polyester type material like a jigsaw, which houses e-ink, the same ink you find widely used already on electronic device screens, such as the Amazon Kindle. hence why the monochrome – black/white. but not limited to that! They are explaining the complicated tasks they encountered trying to get the film to conform with the shape of the vehicle. Very much like what we do with chapter8 reflective vehicle markings. i.e. 3M Diamond grade doesn’t conform, so it’s laid up like a jigsaw. a trade-off we already accept to be able to use it on a vehicle.I think this type of thing will come as a premium extra on select models of car and If BMW can protect its use of this existing technology in this way, they will probably licence it to other vehicle manufacturers. Therefore it could become a very common sight on the roads at some point.
I do not see it being a replacement of a wrapping vinyl as such. It would need to be formed at the factory manufacturing process of the panels, and then coated. I have stood and watched vehicles being built in factories and the only way I could see this thick polyester type material conforming seamlessly is to vacuum form individually over each existing metal bodywork, then it needs to be clear coat protected. all expensive relatively pointless extras other than cosmetics, gimics etc. and god forbid you are in a bump and need a new wing replaced! 🤨
That said, people will pay for the luxury and individuality.
I think BMW have most likely done this in this fashion for the publicity and to be seen as the first to do it! regardless of whether they go ahead with it or not. they have already generated tons of interest and feedback that will most likely help them decide if they move forward with it. only time will tell! -
2 Replies
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It’ll be the same people who laughed at BrandFX saying it wasn’t a proper wrap.
Ignorant to the fact that their solution is probably better that a conventional wrap for their intended market, with numerous advantages.
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I love this. so many possibilities! ❤
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