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Signtek produce vehicle wrap for Team Lotus.
Customer Profile
Established over twenty years ago, Signtek is one of South East England’s most trusted and innovative suppliers of signage, print and vehicle livery. Signtek’s team of experienced graphic designers produce truly inspiring ideas and the firm’s dedicated project team and ongoing investment in state of the art equipment and materials, ensures that results are always exceptional, with service levels to match.
THE CHALLENGE
Signtek was contacted by the team from Lotus Sport at 5.15pm on a Wednesday evening to ask if it was possible to wrap a Lotus Evora in time for a race in the British GT Championship on the Friday. The challenge involved the team at Signtek recreating from scratch the artwork using photos for reference and producing the specialist vinyl needed to wrap the car. They also had to strip the car of its existing livery, featuring the previous season’s design and clean it before applying the new wrap – all within a 36-hour period. Quality was paramount, there was no margin for error – the end result had to reflect Lotus’ standing as a high profile team in the British GT Championship. The pressure was on, Lotus Sport needed the project completed on time in order to transport the car to the world famous Nürburgring in Germany in time for the qualification session.
THE SOLUTION
The wrap for the Lotus Evora was to be produced using Orafol vinyl film, a high impact graphics solution, available exclusively from Robert Horne Group, which offers exceptional rendering, durability and ease of use Following a call from Signtek, Robert Horne pulled out all of the stops and ensured that the specialist vinyl was delivered to them by 7 am the next morning. The team from Signtek worked round the clock until 3.00am on the Friday morning, during which time they produced the graphics to the specification of Lotus, stripped off the old livery and wrapped the vehicle in a black and gold finish utilising the Orafol vinyl which arrived as promised KEY BENEFITS Thanks to Robert Horne Group’s fast and efficient service, the Orafol vinyl needed to wrap the Lotus Evora was supplied overnight. The vinyl performed perfectly and Signtek’s trained and experienced vehicle wrappers were able to get the job done; finishing by 5am on the Friday morning. This was the first time that Lotus had approached Signtek and they were delighted with the result (both of the wrap and the car’s performance). Signtek has since completed a second wrap for Lotus and has been asked to wrap another race car imminently. Signtek is committed to pulling out all of the stops to deliver projects on time even when the deadline is tight, with no compromise on quality. After a full 20 hour shift, the Evora was ready to be transported to the Nürburgring, where it qualified in the fastest time and came third overall in that race of the British GT Championship.
CHALLENGE
• To meet Lotus’request for fast service
• To produce a completely new car livery, following Lotus’ specification
• To fit the new wrap on the vehicle in time for the race SOLUTION
• Commitment from Robert Horne to deliver 7am next day
• Create and produce a new design using Orafol vinyl
• Strip existing livery from the car and apply new wrap
BENEFITS
• Lotus was able to compete in a qualifier race
• Demonstrated ability to work quickly and to an exceptional standard
• Signtek secured further new business
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