Sign Magazines. Does anyone even read these anymore?

[RobertLambie]

I used to collect sign magazines from the UK, Australia, America and Canada.

I had a shelved cupboard in my Garage with literally hundreds of old magazines.
I always loved looking at the work in them. Particularly the ones from abroad because the publishers understood what we wanted from their magazines and the work in them was so different and just oozed talent! The UK magazines just never got it! It was all about selling adverts with little to no real sign news or work in them. When priority is given to the adverts over the content, you can easily see what the publisher is all about.

just my opinion of course, but in comparison to Sign-Update Magazine, Signlink magazines look and feel is cheap and not laid out or very well at all. I would go as far as to say Sign update was the best of those on the go. it was a better laid-out magazine design-wise, the content was better balanced and the featured work was given better prominence of the pages. by that I mean, large photos of the work, descriptions of what was used and how it was done blah blah. From memory, it was Roger Hinchcliffe that ran that magazine and later taken over by his son Martin.
In magazine paper form, there were Sign Directions, SignWorld, Signlink and Sign Update. Only Signlink and Sign Update still exist in magazine format. This leads me back to your reason for the post Peter. Why bother indeed? As you have said, magazines on the whole, are old news by the time we get them, that’s IF they actually contain actual news in them!

This coming from someone that collected magazines from various countries, for many years! 🙂