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should I show customers a font list?
Hi
Do you think its a good idea to show customers a list of font styles when they are trying to make up there minds or do you think its best to just decide for them and hope they like it?
This is one I put together trying to cover most basic styles.
What do you think?
Any obvious omissions you can think of?
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8 Replies
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just don’t show them comic sans or brush script (at all but definitely not in caps!), people always pick the worst stuff!
We generaly choose for the customers and get a feel for what style they like.
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Nope.
In theory it sounds like a great idea but in practice it only confuses people and makes them take two minutes longer on average per font shown to make up their minds.
Then they always go back to the first one they saw.
And they typically go for Algerian, Comic Sans, Papyrus, or Brush Script.
Love….Jill
PS
Why are you offering them the option of all-caps on display alphabets?
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never show clients fonts….takes up too much of your valuable time, and as gavin has said, I always get into the clients heads then I decide what font they need to suit the particular job 😀
nik
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All wise words above, I did but don’t any more 🙂
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quote Jillbeans:Why are you offering them the option of all-caps on display alphabets?
Yikes!tks everyone.
Jill, You’d be amazed at what people consider good taste around here there’s not alot of room for sticking your neck out creatively to say the least. :lol1:
Point taken though about over complicating things.
Whats a display alphabet btw? 😕
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A display alphabet is what could also be called a heading font or decorative font, i.e. Brush Script (or any script, you’d never use all-caps in those)
This goes back to the days of the Letraset book, in art school. The teacher said a good rule of thumb is that if a font had caps and lower case in the book, (remember the spec-a-type binder anyone?) it should usually be used that way rather than all-caps. Meaning the fancier ones, it’s perfectly OK to use Hellvetica or Times Roman, etc, all-caps.
Looking at a bunch of fonts can overwhelm a client. It’s our job to know which fonts work best for an application and try to guide the customer, after listening to what they are trying to sell. It’s kind of like us walking into a mechanic’s shop and being given a selection of nuts and bolts to look at. Most of us just want them to do the job, we don’t care if they are stainless steel, phillips head etc. In general, I mean.
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ah the old letraset book ,now thats a blast from the past.in them days i used to keep one of them near the old paint kit as a source of reference
it became a link between them designers and us signwriters when a particular font was requested
it was well thumbed and paint splattered but was considered a bible.used to be able to name practically every font in them dayswhatever happened to them sheets of rub down letters
Ah them days ..is that the Platters i can hear
Sorry James but i have to agree its a bad idea if your selling designs but if you sell sticky back letters…..who cares
Terry
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Yeah, customer always wants most elaborate font they see. I love it when customers come with their own design using every font and effect that ‘microsoft word’ has to offer, the joys!
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