-
Pricing – What would you do?
We have a customer (a good customer) who ordered 5 posters from us. We have digitally printed them and delivered them along with the bill.
Size – 1110x1530mm.
I generally charge around the £30 per m2 for posters plus any artwork that i feel needs adding on.
Because this job was for a good customer and the artwork was simple we wavered the fee on the artwork.
I’ve brought the price down to £25 per m2 on the job, delivered them 5 miles away and he’s moaning at the price.
Am i ripping the man off? -
7 Replies
-
i would say definitely not…
list a breakdown of everything you need to cover for him…
* design time
* material and ink
* production
* finishing
* deliveryyou could go on with rent, rates etc but you get the idea… 😀
remind him of all the price increases these days too!
i hate customers like this… 😕
.
-
Remind him it’s not just the posters he’s paying for – it’s your time required to produce a very limited run of prints.
-
No matter how good a customer, and especially when they say just go ahead, with a job that I haven’t done for them before I ALWAYS give them a quote.
Your price is if anything on the low side, but customers never compare like for like, he probably saw some pop posters at a boot fair for a fiver each, and expects you to beat that!
Been there done that.
peter
-
There was a guy from a Print company in Newcastle phoned me out of the blue the other week offering me full colour printing for less than £12 a square meter.
I didnt need any doing but I couldnt believe he was doing it so cheap.
-
really depends if he wanted dye ink on to 100 gsm paper or pigmented or solvent on to photo type paper.
chris
-
http://www.flyingsolo.com.au/p274543565 … ealed.html
Good Read 😛
-
Pryam i am doing poster 1025 x 1540 at this very minute full solvent ink on coated paper i am charging £60 per poster and £30 design time so i think your pricing is correct, these people have not got a clue whats involved, so stick to your guns and just tell the customer that’s the final price.
As Rob said above i find it easier to make customers understand what is involved more if you break it all down, and i always give the customer a quote before proceeding with job this way they have no come back.
Log in to reply.
