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PRICE INCREASES
Just poped down the shop to pick up the mail, been away to mexico over the holiday. ( Had to keep fighting off GreenPeace, as they kept trying to drag me off the beach, and back into the water) 😆
Got loads to sort out.
A few got binned.
A few were brochures etc. Saved them.But, must have got 6 from companys telling of price increases. Any thing from 4 – 7% increases.
We`ll all get these letters, but what do you all do, take it on the chin, all find other suppliers, or just pass on the increase to the end user?
I had a similar increase with a car magazine I regular advertised in, last year.
Got the usual call, asking if any change was needed for the next copy, and by the way the advert had been increased by 10%. ( I already pay £1200 per year)Told them sorry, I`ll stop advertising with them. Straight away got it down to only 5% increase.
I then told them ok, but I`ll only advertise in every other issue (comes out every month). Phone went silent for a bit, “ok just I`ll make a special exception for you, as you`re such a good client, and keep the rate same as last year.”
So if you get a similar call, tell them you`ll look else where. They know it`s better to loose the increase and keep your business, than loose the account all together…
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3 Replies
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couldnt agree more mate 😉
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I’ve also had that with national media groupd. Its gets very interesting results if you can keep your nerve with them and say “no problem – we can take our budget to X” – you find your phone rings very quickly for the senior advertising manager offering a good deal.
The best we have managed so far (no names) is a national weekly, full colour page normal rate card £2000 down to £375. Not the best response but a good discount none-the-less.
What are other poeples thoughts on passing the increase to clients, we try as hard as we can to maintain current material costs by changing manufacturer / distributor before passing on to clients?
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I got a call from another supplier just before xmas.
they asked me what i was paying from my current supplier, within 60 seconds, they had shaved £`s off their prices and beaten (all be it by just a £1) what i was paying.
then i said i don`t pay for postage (theirs was £10 per order) and sure enough, theirs became free of charge too….
don`t take the price increases on the chin. duck and dive, and come back with a uppercut. (:) (:) (:)
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