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Picture of our stand at a Trade Show
Last week we exhibited for 3 days at a trade show called MARKEX , it’s an exhibition targeting marketing executives , promotional agencies, corporate buyers and so forth. It was extremely succesful , there were approximately 3000 + buyers who came thru the doors. Albeit we only had a small 100sq ft stand , it was exceptionally busy. We marketed proactively , schlepping folk walking bye onto our stand and made a huge amount of give-aways (500 screen printed lanyards , 700 spun cast keytag bottle openers , 500 golf pitch repairers , 1000 laser cut and engraved business cards ,500 screen printed CD’s with our web site , 500 sample packs including digital printing , domed decals , badges etc). Funnily enough , most people were really impressed by our CD?? We did a full process screenprint on it and CD printing is hardly a speciality of ours , but got a lot of enquiries for this.
Results were immediate. Traditionally this is a quiet time for us but the phones haven’t stopped ringing , the mails are coming in thick and fast and an order on the 1st day of the show (30 000 self adhesive laminated decals for a lunch box) from a visitor , covered the cost.
Here are some pics of the standhttp://rodneycanon.fotopic.net/c249609.html
if you want to see stuff in more detail , click on one of the bigger sized pics and then click on the “full size” button at the bottom of the page.
The response from this was far more than I could ever have got with any other marketing in terms of total spend (approx GBP4k all told) and Im sure that we will get even busier.
Erm… That nude on the banner was NOT my idea , all my sales staff liked it and said that it would attract attention , and it did!!;) -
4 Replies
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Nice Stuff Rod
Had a peek at the Gaf as well
Lotta work being turned out there
Thanks for sharing your world
John
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excellent rodney… its gotta be good doing something like this and getting a result like that order to cover expences.. from then on its all extra income.. gotta be good! 😉
do you do this type of thing every year or was this the first?when you do your doming, do you have somone doing it by hand or is it a machine? if by hand, is it easy to get right, many times over?
thanks for taking the time to show us mate.. 😉
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This was the first time this show was held in Cape Town and it was the first time we ever exhibited on this type of show.
We do doming 3 ways , by hand , by dispenser and using a scripting machine
Small runs and odd shapes are hand domed , ie mix up in a paper cup with a sucker stick and drip on and pull to the corners by hand. Bigger runs of even shaped decals are done with a dispenser which doses with a specific sized “shot” and mixes internally . For complex dosing , like following letters etc , we use one of my spare 1m x 500mm engraving tables with a doser attached , this actually follows the lettering etc and dispenses the resin as it follows.
Doming is the way to make big money with your printer , for example we are doing a run of 32mm diameter decals , red on a gold shiny mirror vinyl , 2500 of them comes to gbp 1k – total area is 3 sq meters , so we are essentially getting 333 quid per sq meter
Cost is around Gbp 17-20 per sq meter to print , thus about 60 quid for the whole job and we work on 2 pence per sq inch for doming (1 ml covers approx 1 sq inch) – a 32mm round decal is around 1.7 sq inches , so doming comes to about 4 pence per item at wors , so add a 100 quid for that
Total cost is about 160 quid at WORST , selling price is 1000 quid – do the maths 😉
I have seen figures of 50 quid a sq meter bandied around as a selling price for ordinary digital prints. I dont think that that is realistic , 20-30 quid is more realistic and even here , that is considered HIGH~!~. The big guys are doing printing at 10-11 quid per sq meter on the larger jobs , some go as low as 6 quid per sq meter !!. Thus the idea is to find speciality areas with your machine where you can REALLY make nice profits. -
Good looking stand Rodney.
You sure do pay attention to detail mate…And it shows. Nice one.
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