They used the sign at Cheltenham Races earlier this year. Impressive structure the way they can put it up quickly. Bigger than the real Hollywood sign.
Quote:
"As the world’s longest freestanding sign locals believe it has the potential to become one of the country’s most recognised landmarks, even becoming a tourist attraction similar to its sister sign in Los Angeles.
Security on-site has reported a steady stream of curious punters travelling to the site to have their picture taken by the record breaking sign.
The colossal Paddy Power sign is a staggering 270ft long eclipsing the previous world record holder which stood at 160ft long and also dwarfs the Hollywood sign in Los Angeles."