I can see where you’re coming from on Gill Bold, its like its trying to be a heavier version of the original, but has ended up losing its classic roman quality. The ultra bold however, I think is totally different. Its a typeface all on its own and it has a friendly, informal look to it. I’d use it in an entirely different way to regular or light Gill.
I love Franklin Gothic and have used it a lot in design work. I’ve also had heavy mileage out of some other great Gothics; Trade, Bell and News in particular.
I think Futura is fantastic for sign work. The condensd version works really well.
In answer to the original question about the “most used font”: With the exception of possibly Times, it’s got to be Helvetica. This is one of the most commercially successful and popular designs produced in the second half of the 20th century, and has reached the point of over use. However it’s in my top five every time.
Everything’s subjective. It’s a great topic and it’s all the diverse opinions that make it such a great trade to be in.
Bloody Hell! I nearly forgot the grandaddy of them all – Trajan Roman…..
Eric knew what to look at when he decided to stick his name on some lettering!