Me rambling about advertising on the radio.
Things have got really slow here in small town New Zealand over the last few months, so I was thinking of creating some business by putting an advertisement on the local radio station.
When I came to New Zealand in 2003 there was the yellow pages, which I used for the first 2 years, until it became obsolete, and ever since then I have been fortunate to rely on word of mouth. I havent even made sales visits or cold calls. Jobs kept coming, enough to pay my rent and some, and I spose I got complacent.
So here we are. Lockdowns, slowdowns, recessions coming over the horizon, inflation, money getting tight. I need to do something about it.
Local radio is popular here, and gets results for the many small businesses round here.
I cant say I have ever even heard an advert for a sign company on the radio anywhere.
I just cannot think of anything to say about our business that would make for an interesting and memorable 30 seconds of radio time.
What I would really like is to listen to a few existing radio adverts for sign companies from the past , perhaps there are some ads online you guys have heard and could point me towards? Not to copy, of course, but to get some idea of the limitations.
Im happy to pay for original copy that I think will work. However its not practical to employ an ad agency for what is basically a one man operation.
I dont want to say “For all your signage needs…” because that is, frankly, terrible and boring.
Ideally I want something funny. A local windscreen repair company did a campaign based on the words “Show us your crack!” which is brilliant.
Do any of you guys advertise? What kind of results do you get? Did you write the ad yourself? Did you pay for it? Who did you use to come up with it? What sort of money are we talking?
Sorry for rambling.
*Please dont think i am asking for free ideas.
I hope the subject is appropriate for this forum.
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