• Posted by Andrew Boyle on November 8, 2007 at 11:04 pm

    Hadn’t noticed the arrow in the FedEx logo before……….now can’t see anything else.

    Any other interesting logos (?) 😀


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    David Glen replied 16 years, 6 months ago 9 Members · 15 Replies
  • 15 Replies
  • Lynn Normington

    Member
    November 8, 2007 at 11:05 pm

    arrow (?) (?)

    Lynn

  • John & Dawn Roddick

    Member
    November 8, 2007 at 11:07 pm

    The white area between the e and x. I had never seen it before either – always thought it just looked as if it should be spaced out better.

  • Martin Cole

    Member
    November 8, 2007 at 11:10 pm
    quote Andrew Boyle:

    ………now can’t see anything else.

    Good grief I’ve never noticed that before 😮 It’s like one of those optical illusions, once you know it’s there you can’t see anything else.

  • Lynn Normington

    Member
    November 8, 2007 at 11:10 pm

    yes I see it now ,and like Martin says can’t see anything else now 😮 I wonder if the general public get it ?

    Lynn

  • Nicola McIntosh

    Member
    November 8, 2007 at 11:14 pm

    never in a million years would i have noticed that ………………….. 😮

    nik

  • Marcella Ross

    Member
    November 8, 2007 at 11:15 pm

    😮 I’ve never noticed that either ………… now I can’t help but see it!!!!!!!

    The logo I hate though is the new Group 4 Security one. 😕 It looks like GAS


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  • Nicola McIntosh

    Member
    November 8, 2007 at 11:28 pm

    spooky marcella…..just talking about that yesterday in easterhouse….a van was in front of me and i said…’theres that logo that marcella doesnt like’ 😕

    nik

  • Andrew Boyle

    Member
    November 8, 2007 at 11:43 pm

    Bet it was hot in easterhouse 😀 what do they need security for there (!)

  • John & Dawn Roddick

    Member
    November 8, 2007 at 11:49 pm

    Probably to help people escape from Barlinnie!

  • Peter Normington

    Member
    November 8, 2007 at 11:51 pm

    cant find it just now, but the old national express also had an arrow, some saw it, some didnt

    Peter

  • Andrew Boyle

    Member
    November 8, 2007 at 11:54 pm

    >


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  • Peter Normington

    Member
    November 8, 2007 at 11:58 pm

    thats the one.
    but two "n"s and more than one arrow…


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  • Nicola McIntosh

    Member
    November 9, 2007 at 12:17 am

    that one is pretty obvious 😕

    got my thinking cap on now 😀

    nik

  • Shane Drew

    Member
    November 9, 2007 at 7:12 am
    quote Andrew Boyle:

    Hadn’t noticed the arrow in the FedEx logo before……….now can’t see anything else.

    😀

    Your kidding? I’ve thought the incorporation of the arrow was very clever. It was the first thing I saw when I got a fedex delivery a while back…

    It would have cost a fortune though. Not as good as the London Olympic logo tho 🙄

  • David Glen

    Member
    November 9, 2007 at 9:17 am

    This is a typical example of how negative space is as important to a sign as is the content.

    I would put money on it that this was intentional.

    This is why sometimes a sign has a "wrong feel" about it.

    Subconsciously the viewer is seeing some awkward negative space between copy.

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