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INXPRESS couriers fonts and colours
Hi, Ive been asked to do a van for some customers (franchise). I used a logo they gave me and did the lay out. I used the logo and printed out a slice to match to my vinyls (mactac) they are happy with this. They are also happy with the price quoted. Having agreed everything i am now starting to have a problem. They have sent me through the company bible and asked for a snapshot of the vehicle layout for someone higher up in the franchise chain. They liked it but insist (ref to bible) that i use Avery vinyl with the codes specified. I rang Spandex and they have no idea what the codes mean. I have decided to use what is closest to the print i did. My main issue is the fonts are SCALA PRO and DIN PRO. The bible says i can purchase these through them for $300-$400. I have searched the web and can find what i think is the fonts but still nothing on a Free site. The question is this
should i ask the customer to purchase the fonts or make them aware i will need to up the price up on the job or has anyone else done these vehicles and what fonts and materials did you use.
thank you for reading this long post jean
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3 Replies
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Hi Jean,
The ‘bibles’ are normally in PDF format, import the page you need and use the artwork you require.
Gil
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Thanks Gil, will save me time in the future but this text i am doing is telephone numbers and address details
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Personally I wouldn’t eat the cost of the fonts if it doesn’t make sense to depending on how much they are paying you. I would think that if it’s the companies brand guidelines, that they already have a license for both font families. I am surprised they can’t (or won’t) provide you with the font. Unless this is a speculative order? So I can’t see how it would be wrong for you to set what they need using their font. Of course it wouldn’t be legal for you to use the font for another customer without buying them. I do have a lot of experience following brand guidelines. Sometimes we do buy a font if the job is worth enough overall. If you think you will do enough of the franchises, then maybe it is worth it. On other occasions we charge the customer for the font they specified if they don’t have a licensed copy. So it all just depends on the situation. I’d still say it’s pretty weird they set a whole brand guideline without owning the fonts.
I’ve been in the same situation before where I’ve done some drawings and all seems dandy until it goes through another review from someone higher up. A lot of times I’m not even aware of a brand identity guideline until after an initial set of drawings are done. I would 100% get them to sign off on all specs though since their specs don’t match any real world materials that you can tell as far as the Avery vinyl codes they’ve supplied. We have that very issue right now with a customer that has different Sherwin-Williams paint colors that differ depending on the floor level. We’ve had a tough time getting them to verify exactly what each is suppose to be and what floor level they go with.
I do have SCALA and some DIN fonts, but I don’t have the Pro versions. I agree with Gil, if you can pull line art out of a file, then that is a possibility. Sometimes there aren’t enough characters to get all that you need from doing that though. Someone that has the fonts may be able to outline the glyphs for you. I don’t know about the legality of that where you are located though. In the U.S. typically the font (program) itself has a copyright, but the outlined characters do not.
Sorry for the long winded reply, hopefully you can sort it out one way or another.
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