How much do you guys charge for logo design

[Ramj]

use the amount of time it took you and price it on your usual labour charges,

if they want the images to go off and get stuff printed, wap some more on top of that. don’t underprice yourself, cos you’ll be kicking yourself if they go off with the logo/slogan you made and you see it on a sign you didn’t manufacture.

[Dave Bruce]

Paul, I graphic designer near me charges £250 as standard for logo design.

Hope that helps

Dave

[Marekdlux]

I quoted a customer $500 about a month ago. I haven’t heard from him since. Oh well.
-Marek

[Carrie Brown]

We charge per hour …. and usually a basic logo we charge out at 2- 3hrs and a complex logo and slogan etc 3-4hrs. I know we dont charge as much as designers …. but, our main line of work is signs and the logo design is an add on that we do if requested its not something we advertise hugely.

😀

[Peter Normington]

The problem with logo design, is how many choices do you give?
I do it sometimes, but I invariably let the client design their own, I just convert their ideas to what they can see. I normally tell them that the price will be included in the first job, So if I charge £200 for the first van thats fine, logo included. next van I still charge £200. and they are still hapy, even though the normal charge would be £125. so in effect it gets returns every time we do a job, if you see what I mean?

Costs quoted are for comparison, not actuall charges.

Peter

[Shane Drew]

Paul, you sound like me mate.

I have never charged for a tag line in my life, and I have lost count of the amount of clients that are still using my suggestions.

One of my favourites is ‘we don’t let your disability disable your ability’ for a company that does work in the disabled field. That said, I have been with him now for 9 years. It is just something that seems to come natural to me, and I enjoy doing it.

Problem with charging for something like this as I see it, is if they don’t like it, they will insist that you come up with something they do like. They will want value for money. Sometimes you are never going to win. So, by not charging I have no pressure to perform. That is not to say I don’t tweak the prices a bit to cover my time.

Logo’s tho, I charge an hourly rate. Carrie is right. A couple of hours should kill a simple one, double that for a harder one.

Designers charge huge money, but they have incredible resources at their disposal, from extremely high powered software to royalty free librarys of stock, as well as a think tank of creative staff.

If you want to charge their sort of prices, you’d have to be able to offer the same level of creativity, and I doubt many here would have that resource available to them.

just my 2c’s

[Ramj]

we have 3 people actively working on design, one who has all the kibbles and bits of a degree to prove she knows her stuff.

Usually we say hourly rate, and depending on the complexity we charge the hourly rate again for them to actually buy the artwork,

our reckoning is that if it took 2 hours to draw it, then if they went to a different firm and wanted it drawn, that would take them about 2 hours, so that’s how much the vectorline artwork (for them to use) will cost, this obviously changes for each customer’s circumstance.

[Lee Ballard]

It amazes me how many people say, “we’ve got the artwork” and then send you a really low or occasionally medium res jpeg or gif!!!!!

Ok so original designs aren’t required but redrawing is. I don’t charge for this usually as basic logos only take 10-20 mins to do so I just add a bit to the quote.

Lee

[Paul Rollason]

Thanks for all of you comments guys and gals

They are all really helpful

Logo design is a large part of our business so getting the price balence being affordable and making a profit right is important.

We tend to have a basic start rate for logo creation of around £100 for which the client gets a handfull of idea sketches for them to pick and choose a design or combine parts of several designs to come up with the final logo.

If the client keeps changing and revising the design then the price goes up

The logo is then presented on cd in several formats including a fully cuttable format.

Does this sound reasonable

It means that if the client later goes elsewhere to have signs or a vehicle done, I don’t feel as if I have been hard done by

paul r

[Ramj]

that sounds reasonable to me,

do you push designing for stationary etc with that??

[Shane Drew]

That is a very reasonable approach Paul. Very professional in fact. 😉

[Peter Normington]

Paul,
when you hand over the cd, do you also hand over the copyright?

Peter

[Paul Rollason]

Thanks Shane

Hi Peter

I put a readme file on the cd stating that the logo was created by me but the copyright is held by the client.

They have commissioned my to produce a piece of artwork so the copyright goes to them.

I also have my contact details in the readme file so if a printer etc needs the logo in a different format, they can contact me direct instead of going through the client and just confusing matters.

paul r

[Shane Drew]

quote Paul Rollason:

I also have my contact details in the readme file so if a printer etc needs the logo in a different format, they can contact me direct instead of going through the client and just confusing matters.

paul r

What an excellent idea. Mind if I copy that? 😮 😉

[Paul Rollason]

quote Shane Drew:

What an excellent idea. Mind if I copy that? 😮 😉

No probs Shane

You have given so much in the past, it is the least I can do

paul r

[Shane Drew]

quote Paul Rollason:

quote Shane Drew:

What an excellent idea. Mind if I copy that? 😮 😉

No probs Shane

You have given so much in the past, it is the least I can do

paul r

Thanks Paul