You need to more than double it , at least 3x or 4x , there is a lot of wasteage with lamming (lead in , lead out , overwidths etc) and you take some serious risks re the graphics , mess it up and you responsible for a reprint!!!
We dont charge less than 8 quid a sq meter for cold pressure lams tho we only pay 2 quid
If you print , lam and cut small decals then really whack it up , charge at least 15+ quid per sq meter and even that is cheap.
for example 15 quid per sq meter translates to only 11 pence extra for a 4″ x 3″ decal – thats mickey mouse money considering a cold overlam makes it almost indestructible
We often double up our normal unlammed print price for cold lammed die cut decals – the bigger the decal , the less you can gouge 🙂 BUT , if for example you have a 1.6 m laminator , you can still “gouge” as those are few and far between and the customer will struggle to find someone capable of doing that width. For big contract type stuff , try negotiate a deal with the lam supplier , if we buy more than 500m of lam , we pay almost 40% less (distributor price) and that is a HUGE saving!!!
Ideal pricing is what the market can bear!! We just quoted on laser engraving 2400 bottles of a special Johnnie walker black label and we cam in at 3 quid , had I known the next best price was 30 quid I woulda rethought:)