-
How do colours within design influence people?
Psychology of Colours in Marketing
"Colour has long been understood to be something which appeals greatly to our visual senses, and it is frequently a tool utilized in marketing. Countless studies have found that particular colours have their own effects on consumers, with some colors stimulating areas of the brain in ways which will either promote excitement or tranquility.
In this manner, corporations and popular businesses and brands can easily target their market simply by picking the right combination of colours to visualize their marketing campaign, logo, content and website. How are you incorporating colour into your website design?"
Take a look at the below infographic and learn how colours influence people
[click on the images to enlarge and click again to enlarge in your browser]
[click on the images to enlarge and click again to enlarge in your browser]
[click on the images to enlarge and click again to enlarge in your browser]
[click on the images to enlarge and click again to enlarge in your browser]
Conclusion:
Ultimately, the use of colour in marketing and business can be fine tuned dependent on one’s need. Although colours may have different cultural associations, a smart product branding will take this into account and utilize the known psychological effects of colour to attract their customers. Already, many of the big name brands which we use everyday have been studied, tried and tested, in order to create a particular response..
-
0 Replies
Sorry, there were no replies found.
Log in to reply.
