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Graphic Designer Aaron Draplin, shows how to go about creating a company logo. + VIDEO
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Most logos aren’t designed in fifteen minutes, but most designers aren’t Aaron Draplin. Aaron’s a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs.
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5 Replies
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I think this video is a great little introduction to how graphic designers think and go about creating logos, designs etc.
By that I do not mean just newbies to the trade, but anyone. There is always something we can take from seeing how others work, think and execute their daily tasks. Worth a watch armed with your Cuppa tea! :smiles: -
quote Robert Lambie:I think this video is a great little introduction to how graphic designers think and go about creating logos, designs etc.
By that I do not mean just newbies to the trade, but anyone. There is always something we can take from seeing how others work, think and execute their daily tasks. Worth a watch armed with your Cuppa tea! :smiles::thumbsup: It was real pleasure to watch this video, and the easiness in work of that man! I am doing the same with customs projects, always use a pencil or something to scratch the base lines. And Lynda is great software…
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very interesting to see a professional designer at work. I do similar things – leaving may duplicates across the workspace as I develope an idea or try different directions, It’s good to see I am doing things in a way that others do, though perhaps he’s a massive amount faster than I am!
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Cool guy and great video.
I like to see how quality designers tick and he explains it very well.
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What a great video, I love watching other people work, you always find something you can do differently.
I pretty much design my logos the same way although I never do anything by hand as I’m not the best at drawing but looking at his sketches, maybe I don’t need to be.
I think from tomorrow onwards, I’ll start by hand.
Great post
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