Embroidery-am I charging too much?

[Steve Morgan]

Lorraine,
That looks like a pretty good price to me. I would normally charge about £5 for a breast pocket logo, after that well I guess it’s all down to the shirt. I steer well clear of the under £4.00 shirts, so I expect to pay at least a fiver or more for the shirt which means you’ll be somewhat cheaper than me 🙁

Steve

[Craig Ross]

I would say that sounds about right.

I need to invest in an embroidery machine, but just too much on at the moment.

[Denise Goodfellow]

Hi Lorraine.

we charge £13 for small numbers, once over 6 items, then the costs go down to £9 each ( based on using a polo),

over 24 items and the cost goes down again. And so on… Until we reach a point where its not worth us doing it and we sub it out, to folk with 100 heads and charge 75p a logo….

[Lorraine Clinch]

Thanks Steve, Craig and Denise, gives me confidence to continue with my current charges.

Thanks
Lorraine

[Denise Goodfellow]

Customers are all different.

Sometimes we get "How Much!" from them…

Other times we get "is that all, oh I will have more then…"

We now are quite Sharpe with the "HOW MUCH" customers, we always say that we have to pay for electric/gas/wages and rent and then still have to make a profit on top…. that normally shuts the buggers up. (:)

[John Thomson]

Lorriane,

for small quantities you are charging what I would…….the actual time the garment is on the machine is only a matter on a few minutes…..it is dealing with the customer, hooping, setting up and running a test stitch etc that takes the time and hence needs to be charged.

Larger runs allows your ‘production’ to become streamlined and hence unit costs can be reduced while still making a reasonable return, singles and very small runs do not so you have to charge accordingly.

just my take on this.

John

[Neil Speirs]

£13 sounds spot on but we would also be looking at charging the customer £25 to have their logo digitised unless it’s a decent sized order

[John Cooper]

£13.50 is a good price especially for small quantities. If they quibble, give them the contact details of a large commercial operation who:

1. Probably wouldn’t want the business.
2. Would charge for digitizing.
3. Would charge more for each shirt.
4. Take 10 days to do.
5. Would NEVER provide the same level of customer care that you would.

I’ve been that customer and know this to be true.

John