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  • Does this price sound right for a banner???

    Posted by Liam Pattison on March 31, 2010 at 5:38 pm

    Hi
    business seems to be really picking up at the moment which is good, but i just had an enquiry for a banner – 6000mm x 1220mm, one colour vinyl applied (basic text covering the whole thing) and eyelets fitted.

    I’ve not supplied many banners so i went undercover and got a quote from a local sign firm to check my price was ok.

    They came out at £170 plus vat. I thought this was too cheap for such a lengthy banner, what do you all think?

    I would appreciate your advice as this doesn’t seem worth it too me, i don’t want to be dealing with a six meter banner for that kind of money. maybe i am wrong. I know people have different overheads, so maybe they can afford to charge this, but i work in my mums garage, half the time she even makes me dinner, nobody can have less overheads than me!

    Thanks

    Liam

    Stuart Miller replied 14 years ago 10 Members · 25 Replies
  • 25 Replies
  • Andrew Blackett

    Member
    March 31, 2010 at 5:44 pm

    My price for digital print on budget pvc, hemmed and eyeletted would be that kind of money to be honest.

    Andy

  • Jill Marie Welsh

    Member
    March 31, 2010 at 5:53 pm

    If my calculations are correct, that’s roughly a 4’x20′ banner.
    From my shop, on 16 oz vinyl banner material (which I would buy grommets included, no finishing on my part) in cut vinyl, would be something like $500 to $600. You said there is a lot of text.
    If someone else would do it so cheaply, (about $260) they are nuts.
    That’s less than what I’d charge for a 4’x10′.
    Love….Jill

  • Andrew Blackett

    Member
    March 31, 2010 at 5:55 pm

    But as I say thats for digital theres a lot less labour, no weeding, no taping up, no measuring. Just print, run a knife round and finish. The budget block out pvc only costs me about £1.38 a metre at 1370mm wide.

    Andy

  • Justin Williams

    Member
    March 31, 2010 at 5:56 pm

    Hi Liam, for a retail rate that doesn’t seem too bad mate, i wish i could charge that kind of money for our banners.

    Will you be fitting it or is it just supply only?

    Jus

  • Martin Pearson

    Member
    March 31, 2010 at 5:57 pm

    Depends on what you told the other people, if they are quoting for a cheap light weight banner for short term use and you have asked the supplier for the price of a heavy duty banner then there will obviously be differences but to be honest there are people doing banners so cheaply these days that you wonder how they make any money. I haven’t done any for a long time because my prices always seemed to be more than they could get them for elsewhere.

  • Liam Pattison

    Member
    March 31, 2010 at 5:57 pm

    Thanks for that Andy, i think i need to shop around and do more research with my suppliers on this type of product because i wasn’t making much on it.

    I’ve made banners, but never supplied myself, so i need to look into this.

    They wanted it for the bank holiday weekend anyway and i couldn’t guarantee i would get it to them that quick. They asked for it at lunch time, so i’d have had to sent over a proof, had it okayed ordered everything by suppliers deadline and made it tomorrow for friday delivery. Didn’t like to turn it away but couldn’t manage that at the moment.

    Liam

  • Liam Pattison

    Member
    March 31, 2010 at 6:00 pm
    quote Martin:

    Depends on what you told the other people, if they are quoting for a cheap light weight banner for short term use and you have asked the supplier for the price of a heavy duty banner then there will obviously be differences but to be honest there are people doing banners so cheaply these days that you wonder how they make any money. I haven’t done any for a long time because my prices always seemed to be more than they could get them for elsewhere.

    Yes you’re right there Martin, i don’t think i’m quite honestly in a position to compete on banners right now. And i have other jobs with more money in them. So maybe i should stick to what i know. it was awkward as it was a regular customer, didn’t want to let them down, bit stressed at the moment.

    Liam

  • Martin Pearson

    Member
    March 31, 2010 at 6:08 pm

    Liam, don’t get stressed, either do it cheap for the guy or be honest and tell him that you aren’t set up to do that sort of work at the moment, hopefully in time you will be as your business grows but just now you can’t really offer a cost effective solution.

    Far better than giving the guy the impression you are expensive because someone else gives him a much cheaper quote, you could end up losing all his work.

  • Jill Marie Welsh

    Member
    March 31, 2010 at 6:08 pm

    I would have also added a rush fee.
    😀

  • Liam Pattison

    Member
    March 31, 2010 at 6:11 pm
    quote Jillbeans:

    If my calculations are correct, that’s roughly a 4’x20′ banner.
    From my shop, on 16 oz vinyl banner material (which I would buy grommets included, no finishing on my part) in cut vinyl, would be something like $500 to $600. You said there is a lot of text.
    If someone else would do it so cheaply, (about $260) they are nuts.
    That’s less than what I’d charge for a 4’x10′.
    Love….Jill

    That’s what i was thinking Jill, that was my gut instinct, but……. then again i don’t know the banner market to well.

    Maybe if i was pumping these things out i could offer these kind of prices but i am too stretched right now and inexperienced in that area to manage that.

    A friend from the boards has offered to help me out in future on this type of thing so maybe i’ll do better next time.

    People always leave there orders to the last minute don’t they ‘can i have a six meter banner tomorrow?’, sorry i’m already booked up.

    🙁

    Liam

  • Liam Pattison

    Member
    March 31, 2010 at 6:15 pm
    quote Martin:

    Liam, don’t get stressed, either do it cheap for the guy or be honest and tell him that you aren’t set up to do that sort of work at the moment, hopefully in time you will be as your business grows but just now you can’t really offer a cost effective solution.

    Far better than giving the guy the impression you are expensive because someone else gives him a much cheaper quote, you could end up losing all his work.

    That’s good advice there Martin, i should have explained the situation in full, i am learning all the time, that’s why i enjoy this job, thanks

    Liam

    p.s actually i will explain why i couldn’t do it for them in full as i have to deliver some other work to them on Friday, so i’m glad you mentioned to do that, thanks

  • Jill Marie Welsh

    Member
    March 31, 2010 at 6:21 pm

    Martin really did have good advice.

    I don’t have a printer, all my banners are in cut vinyl or else hand painted.
    And those are more $$.

    Just because a banner is a temporary sign, it is good advertising for the client. Someone will pay $300 a month for a YP ad but balk at paying that for a banner. I do not keep a stock of banners on hand, I can get white ones delivered in standard sizes 5 days a week. But I rarely sell white banners. Sometimes I keep a roll of bandana banner in stock but I prefer the finish of the 14 oz vinyl stuff.

  • Liam Pattison

    Member
    March 31, 2010 at 6:33 pm
    quote Jillbeans:

    Martin really did have good advice.

    I don’t have a printer, all my banners are in cut vinyl or else hand painted.
    And those are more $$.

    Just because a banner is a temporary sign, it is good advertising for the client. Someone will pay $300 a month for a YP ad but balk at paying that for a banner. I do not keep a stock of banners on hand, I can get white ones delivered in standard sizes 5 days a week. But I rarely sell white banners. Sometimes I keep a roll of bandana banner in stock but I prefer the finish of the 14 oz vinyl stuff.

    This leads me to another question, when i made banners i used to do ten a day but i was so uninterested back then that i have no idea what type of vinyl i put on them. Do people generally always use the specific banner vinyl, i don’t think standard vinyl would be any good, but do some people try to get away with it? How long would it stay on there? 2 days or six months or until the end of time?

    Liam

  • Martin Pearson

    Member
    March 31, 2010 at 8:28 pm

    Liam, that’s a good question and you will probably get a few different answers, you should use banner vinyl for banners but it is more expensive so not everyone uses it. Some people will tell you that they always use a standard callendered vinyl such as oracal 651 for banners and have never had any problems.
    Personally I always used to use banner vinyl as this was the recommended material which is maybe another reason why I don’t do them anymore

  • Graeme Harrold

    Member
    March 31, 2010 at 9:47 pm

    I sub most of mine out via Hants Flag Co. They have a handy online calculator and as yet Ive had no problems with their costs. Im not geared up either, and just find this the best solution. Take a smaller cut for someone else to do the work while I get on with more profitable things. :lol1:

  • Liam Pattison

    Member
    April 1, 2010 at 9:42 am
    quote Graeme Harrold:

    I sub most of mine out via Hants Flag Co. They have a handy online calculator and as yet Ive had no problems with their costs. Im not geared up either, and just find this the best solution. Take a smaller cut for someone else to do the work while I get on with more profitable things. :lol1:

    Thanks for that Graeme will look into that supplier

    Liam

  • Martin Pearson

    Member
    April 1, 2010 at 10:03 am

    Liam, I would contact a few of the banner suppliers, think most of them will do work for you at a price better than you can do yourself and then as Graeme says you can get on with jobs that actually make you some money.

  • Martin Oxenham

    Member
    April 1, 2010 at 7:24 pm

    Liam next time you need to quote a job like this then get a price from Macro Art. They charge £12 per metre so you could have sold it at the price you had and still made a profit just for sending them the artwork. Only I would have charged slightly more.

  • Liam Pattison

    Member
    April 2, 2010 at 12:14 pm

    Thank you all for your great advice, you have all really solved the problem for me. I would have asked everyone on here about the banner first but the customer wanted it by bank holiday weekend so i didn’t have much chance to research and put a quote together, let alone actually supply the banner.

    Dropped off the other signs for them today actually, 1 2440 x 900 foamex sign and a smaller flute board. I couldn’t get them in my vehicles so i borrowed my mates flat bed transit tipper thing and put them in the back. No bungie cords to hand, but i thought they’d be fine under their own weight. Hurtling down the motorway i looked in my rear view mirror and saw the boards (taped together) almost standing upright. the wind had picked them up! almost flew out the back, the merc behind me almost got it through his windscreen!!

    Everything worked out well in the end though!

    Thanks again

    liam

  • Jill Marie Welsh

    Member
    April 3, 2010 at 2:59 pm

    Proper tiedown methods are a lesson you’ve also learned from this post, Liam.
    I tend to use bungee and ratchet strap overkill after seeing a 6’x6′ lexan sign face flying out the back of my pickup. "Oh it’s heavy" I thought. "It will stay in there and it’s only 3 miles".
    Luckily it didn’t behead anyone.

  • Shane Drew

    Member
    April 4, 2010 at 10:35 am
    quote Jillbeans:

    Proper tiedown methods are a lesson you’ve also learned from this post, Liam.
    I tend to use bungee and ratchet strap overkill after seeing a 6’x6′ lexan sign face flying out the back of my pickup. “Oh it’s heavy” I thought. “It will stay in there and it’s only 3 miles”.
    Luckily it didn’t behead anyone.

    been there done that too 😳

  • Liam Pattison

    Member
    April 6, 2010 at 12:11 pm

    Thanks Jill and Shane for confessing to having done that as well, least i know i’m not the only one!

    Liam

  • Neil Speirs

    Member
    April 6, 2010 at 12:25 pm
    quote Liam Pattison:

    least i know i’m not the only one!

    Liam

    In this country you are 😉 :lol1:

  • Martin Oxenham

    Member
    April 6, 2010 at 1:03 pm

    No he’s not !

  • Stuart Miller

    Member
    May 5, 2010 at 8:24 am

    Most banner prices seem around the same from people like JKN, Hampshire flag, Boldscan etc, and I found General Banner Co. to give the best prices at around £16/ sqm. Their quality is good and they have given me further discounts for large orders.

    However I have just had a job cancelled at the last minute as the client found this company, http://kingfisherdigital.co.uk/default.asp, and they blew my quote out the way by charging only £6 per sqm.
    Now that seems amazingly cheap and is the cheapest I have come accross so far.
    Anybody used them?

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