choosing fonts

[Jill Marie Welsh]

It’s a matter of taste really. But also cliché.
For example, you are making a sign for a big heavy equipment firm.
You don’t want to use some mincey-mincey script.
On the other hand, you don’t want some big beefy font for a hairdresser.
Or an evil tattoo looking font for a church or day care center.
Imagine what the font makes you think of when scrolling through your collection.

Antique Olive Nord= Trucking companies, tow trucks, heavy equipment
Papyrus (yuck) Churches, Spas
Brush Script (vomit) Race Cars, bars/pubs
Old English=Churches
Comic Sans (shudder) Day care centers, nurseries
Avant Garde/Helvetica=Corporate
Scriptina=Salons, health food
Serpentine/Crillee=Auto Body/race cars
Playbill=Country Western places/BBQ joints

Those are just a few very stereotypical examples.
But they seem to work well.
It can be neat to think outside the box and choose something completely inappropriate, but only sometimes.
Love….Jill

[Martin Cole]

I would agree with Jill,

Every word there is has a font that suits it

You don’t need many fonts IMO, using different weights of the same one can compensate for many different fonts.

The art is using them correctly, that comes with experience and a natural eye for what words/names/companies suit what font.

I would suggest looking all around you signs, tv, mags bill boards and see what works well and what is in vougue at the moment, the more you work with them you will develop your favourites and not spend half a day going through a list.

did that make sense 😉 probably not

[Neil Bainbridge]

Thanks for your quick replies This helps me a lot as i am not a graphic designer i will be using this help from now on thanks again jill and martin

[Steve Underhill]

Saw a burgundy coloured carpet fitters van today, just comic sans in huge beige letters, almost had to stop and be sick at the same time as laughing. 🙂

[Chris Wool]

quote Steve Underhill:

Saw a burgundy coloured carpet fitters van today, just comic sans in huge beige letters, almost had to stop and be sick at the same time as laughing. 🙂

nice colours though

no i didn’t do it or the others 😀

[Harry Cleary]

This is a very handy site when all else fails.

http://typenav.fontshop.com/

[Marcella Ross]

quote Jillbeans:

Antique Olive Nord= Trucking companies, tow trucks, heavy equipment
Papyrus (yuck) Churches, Spas
Brush Script (vomit) Race Cars, bars/pubs
Old English=Churches
Comic Sans (shudder) Day care centers, nurseries
Avant Garde/Helvetica=Corporate
Scriptina=Salons, health food
Serpentine/Crillee=Auto Body/race cars
Playbill=Country Western places/BBQ joints

:lol1: :lol1: :lol1: yuck, vomit ……..!