• Banner Prices…..?

    Posted by Martin C on January 29, 2003 at 6:26 pm

    Ten years ago I could get £75 for a 10’x2′ Signwritten PVC Banner. Now with vinyl technology and loads of Banner blank makers out there I am looking at my pice list and thinking……’Did I lose that job because I’m too expensive or am I too cheap and people think the finished article may not be up to scratch?’

    How much would you cost these out at?

    10’x2′
    12’x3′
    20’x3′

    Standard reinforced Blue PVC Banner with eyelets. 3 words in two colours and a phone number

    signscript replied 21 years, 3 months ago 9 Members · 20 Replies
  • 20 Replies
  • TonyDwyer

    Member
    January 29, 2003 at 6:38 pm

    we have just printed 2 – 10 x 2 white banners with 2 colours and charged £75.00 + VAT. for each.

    we also printed 20 – 3ft x 3ft banners with 2 colours and charged £28.00 each + VAT

    are we too cheap or about right

  • Martin Pearson

    Member
    January 29, 2003 at 6:59 pm

    Martin, for the sizes you mentioned in Banner vinyl I would be looking at about £85, £135, £190 for the three sizes. If they were digital prints probably a bit more. These prices are based on a heavy duty premium grade banner material.

  • Kevin.Beck

    Member
    January 29, 2003 at 7:02 pm

    we charge £65 + VAT for a white 10x2ft banner, 2 colour text work. logos extra.
    We have a banner manufacturer on the door step, so we don`t keep any stock, they delivery free to locals, so this helps keep the price down.

    How many of you read “exchange & Mart” people are selling 10x2ft banners for £35-£40 + vat in there.

    THEY MUST BE MADDDDDDDD 😮 😮 😮

    becky

  • Martin Pearson

    Member
    January 29, 2003 at 7:08 pm

    Kevin, they arent mad at all, I sell banners for about the same price. They are cheap tempory banners which will not last and really only suitable for interior use.

  • Fat Bob

    Member
    January 30, 2003 at 12:12 am

    Hi Guys

    To give you some Idea of what you can get for your money a 5 mtr X 1.5 mtr full colour banner printed ont fine mesh (to reduce the wind loading) minimum charge To the customer £200 +vat supply only thats complete with eyeletts and everything + artwork charges on top if your lucky. That price includes a 55% mark up for you sounds cheap for what you get ? no top Quality….. Why?

    Because the price is coming down all the time cause some pepole think they can make thousands out of these big printers so theyre all buying them . Now they got to find work for them.

    So Shop around you will be supprised the deals youll be offered if you do your homework
    before you speak to them.( So you at least sound like you Know all about it )

    Happy sales time….Fb

  • Deleted User

    Deleted User
    January 30, 2003 at 9:44 am

    I usually cost out banners on an area basis, about £3.50-£4.00 per sq ft.

    Of course this all depends on the design colours etc.

    I recently sold a 10 x 2 digitally printed banner for £200.00 + Vat, cost me £105.00 to be supplied and printed by banner box. graphic design compony did the design and supplied it on disk for me. It was a white banner printed to a pantone shade with a couple of grayscale pictures at one end.

    This works out at roughly £10.00 per foot. selling costs.

    I think that we all fall into the same trap at times and sell things too cheaply. The digital print job was for a marketing company which specialise in the property market. I found out after that the other company that I quoted against wanted £300.00 for the banner and I felt I was charging tooo little!

    I always remember something my dad said, “You are in business to stay in business” not just to make money.

  • Martin C

    Member
    January 31, 2003 at 12:26 am

    Thanks all…..

    Well I can’t be losing on price as I’m in the same ball park if not lower.

    10’x2′ ……..£65-£75
    12’x3′ ……..£85-£95
    20’x3′ ……..£115-£135

  • Deleted User

    Deleted User
    January 31, 2003 at 9:17 am

    I price at £3.50 sq ft or £37 sq m.
    Martin, this makes your small banner the same but your large one’s look cheap to me as the sq ft charge is not linear. You’re only charging £2 a sq ft for the big one.
    Let’s face it , the banner material is dirt cheap it’s the vinyl work that takes the time plus I ONLY use proper banner vinyl.
    I must admit, I don’t look to undercut others, either they want it or not, I gave up working for peanuts when I left the part-time job at the local pet shop.
    Peter

  • Kevin.Beck

    Member
    January 31, 2003 at 9:49 am

    I think we should all make a sign for the showroom/office that says

    “The guy who worked for nothing, has now left”

  • Martin C

    Member
    January 31, 2003 at 10:59 am

    I haven’t met anyone yet who has made a profit on a job they didn’t get!

    As for my top end prices being low, yes I think I’ll have to address that but I do look at Banners as a bit of a loss leader, a direct introduction to the man with the authority to buy. Gives me the chance to introduce other signs, T-shirts, Workwear etc.,

  • Deleted User

    Deleted User
    January 31, 2003 at 12:08 pm
    quote Martin C:

    I haven’t met anyone yet who has made a profit on a job they didn’t get!

    As for my top end prices being low, yes I think I’ll have to address that but I do look at Banners as a bit of a loss leader, a direct introduction to the man with the authority to buy. Gives me the chance to introduce other signs, T-shirts, Workwear etc.,

    Martin,
    Give ’em a T-shirt and charge full price for the Banner!
    Peter

  • signscript

    Member
    January 31, 2003 at 12:31 pm

    Oh No…. someone mentioned the word BANNER !!

    I have to put my pennys worth in

    10’x2′ = £30
    12’x3′ = £50
    20’x3′ = £80

    lets see how many people get upset about me selling my banners so cheap.

    And buy the way these arent those cheap nasty banners they are 610gsm flame retardant, hemed & eyeleted with any design in any colours

  • Phill Fenton

    Member
    January 31, 2003 at 12:40 pm

    I really don’t know how you can do them at those prices Kevin (hot)

  • Deleted User

    Deleted User
    January 31, 2003 at 1:08 pm

    Of course its up to us all to charge what we see as decent and i will not comment on what you charge Kevin.

    I think I could actually make more from banners by sending you the file and having you produce them for me.

    I buy banners from beta banners in Tranent same as most of us who deal with Colin Archibald of Europoint in Glasgow, they are old buddies.

    Martin at Beta banners charges me something like 80p per foot so a 10 x 2 wouold cost me £16.00 plus delivery at £7.00 so the blank banner has cost me £23.00

    If you had a lot of single colour text whiuch covered the banner I could in effect use 3m of banner vinyl @ say £2.00 M = £6

    So the banner has cost me £29.00 without design, weeding, application time, aplication paper, heating for an hour, lighting, a share of the business rates, rent for an hour, packaging and blade wear.

    I could not and would not do it for less than £70.00 + Vat

    Each to thier own though, thats whats so good about the boards. Nobody is afraid to put thier head on the block.

  • Lorraine Buchan

    Member
    January 31, 2003 at 2:22 pm

    The thing Kevin doesn’t mention, and some of you may not know, is that he specialises in banners, and makes them himself.

    As you are all aware if your buying large quantities of substrate you get a better price, and as kev buys the raw materials and makes them up himself hes not having to pay for middle mans costs and hes not having to pay £7-12 for carriage, . which is why I guess he can do them so cheap and still make a good profit.

    After all if your buying a banner from banner box or the like at £14-16 for a 10 x 2ft they must be making a decent profit on that for it to be worth their while. I would guess the cost to them for making up the banner would be somewhere around £4-5. It would be interesting to see how much banner material is off the roll, before hemming and eyeletting.

    As stuart says you could put your banner work out to kev and make the same profit but with less of your time involved leaving you to get on with other jobs.

  • signscript

    Member
    January 31, 2003 at 3:33 pm

    spoil sport… i wanted to upset at least a few people before an explanation!!

    but yes… why the hell not, get me to do your banners and still sell them at a profit.

    as for raw banner material it can be bought for as little as 10p per square foot but the better quality stuff 610gsm gloss finish & fire retardant is 20p per square foot. but then youve got a sewing machine for £2000 or a heat welder for £1500 – £10000 and an eyeleting machine for £300 – £2000
    and so on…

  • Lorraine Buchan

    Member
    January 31, 2003 at 4:01 pm

    Cheap as Chips Kev,

    Sorry to spoil the fun!!!!

  • Phill Fenton

    Member
    January 31, 2003 at 6:55 pm

    Kevin – Why don’t you just double your prices – this will much more than double your net profits, which means you could go gliding on Wednesdays as well as Thursdays – and still make more profit than you do now. 😀

    (And your prices would still be very competitive)

  • Martin C

    Member
    February 2, 2003 at 9:24 pm

    Funny how things work out.

    I’ve had a call from the ‘lost cause’ and am going to see the people this week for 6 Banners, possibly more!

  • signscript

    Member
    February 5, 2003 at 10:58 am

    Hi Phill,

    I would love to double my prices, and yes in the general marketplace i would be very competative, however i dont deal with the everyday customer, we specialize in supplying to nightclubs, bar etc and to the army/navy/airforce and there are a few other companies out there who target these sectors with prices even cheaper than me!!
    However they sell that cheap nasty banner that you can tear with your hands and there design ability is a little questionable at best!!
    I supply a good design and a good product at prices that my customers are willing to pay!!

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