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Banner off-cuts and pricing help, please?
Hi everyone, the pest is back with another pricing question for you. 😊
i do lots of things for the theatres and dance schools in my area. but i think i need to have a better way to price banners.
most banners i print are long and narrow and the off-cuts can often be huge and not worth keeping and just end up in the bin after trimming up.
next comes the price. customers tend to check banner pricing on google and the prices that are being charged for banners are horrendously low.
how do i compete? because i have design work> printing> hemming> eyelets… big off-cuts of waste and not forgetting my newly acquired machinery to pay for. so my question is, is there an easy formula to price banners or is it a case of just charging what i think i want for the job?
I tend to go with the latter but i do not want to lose repeat business because i do not understand how to price jobs. 😫thank you ever so much for any advice. ❤
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