Avery supplying labels direct, really, Avery?

[Daniel Evans]

Found out that Tradeprint also do the same, a client of mine told me they use them so basically just cut me out the loop.

[Hugh Potter]

quote Daniel Evans:

Found out that Tradeprint also do the same, a client of mine told me they use them so basically just cut me out the loop.

that’s very disappointing if they do, I use tradeprint a lot, no point bothering if they’re dealing with the public at the same prices. I’d sooner support a true trade only supplier – though they seem to be extremely hard to find these days.

[David Hammond]

We use trade print, it’s annoying that it’s often cheaper to order in a print job that run it in house, that said we can produce things they can’t, and quicker, which we can charge a premium for.

Since they got bought out, they seem to have expanded their range, as their owners have similar companies with a good cross over. It makes sense, but doesn’t help when one supplier starts supplying everything.

They used to just supply litho/digital print, then started doing banners and boards, now labels and pens. In fairness they do seem to be a trade only supplier.

We’ve seen 3M advertising wrap films on Facebook to end users. Now Avery supplying printed products to end users.

I’d be worried if I was solely a label printer, but Avery appear to only be supplying a small selection of set sizes. I can’t see them supplying printed vinyl wraps etc, just because of the number of complaints they’ll get when they fail due to poor application.

[Denise Goodfellow]

Being going on for years.

Printer/cutter seller also got a sideline to supply anyone with printed products.

Large aboard seller, also selling on eBay under a different name at same prices as they sell to us.

Feather flag printers dealing direct with the public,.

Garment suppliers offering screen printing and embroidery.

Vinyl suppliers offering printed stock

Doesnt William smith also specialise in road signs?

Hexis, doratape and more are on eBay

[Hugh Potter]

trouble is, we all have our own areas of business and as such, we have to put mark-upson materials etc. in order to be profitable and cover all the overheads… It wouldn’t bother me if they sold the products with a healthy mark-up on them but they don’t, devaluing the product price and reducing our ability to earn a semi decent living. Out of principle I won’t knowingly buy products I know the suppliers are selling to the public, what’s the point?

I sell a branded product that does quite well, I do sell the products online that the wholesalers and retails don’t, and on amazon to get the products on there I put the full range, but all at or above my RRP’s so as not to take away from my resellers. Maybe it just doesn’t pay to have any morals these days.

[David Stevenson]

We have a guy up the road from us that bought a latex printer and is knocking out 8×4 corriboards for 50 quid! Why be a busy fool?

[Hugh Potter]

Doesn’t make sense to me!

[David Hammond]

I was speaking to one our paper reps today.

They have litho printers who are looking to replace their presses, some are weighing up if it’s worth it. Some are giving serious consideration to getting shut of their presses, staff, and outsourcing the print as it’s far less stressfull than trying to feed a hungry commercial press and make the finance payments and wages.

Of course the knock on effect is that paper merchants sell less, with the same overheads, prices increase more to those who do have presses.

We lost a van job to a company who work from home, with a few machines, they were £50 cheaper than us, without our overheads… fair play to him, I’d do the same, I get annoyed when we get beated by 50% just because they can, at least he’s not devaluing the industry.

[Robert Lambie]

its the same company, but in black & white, different company/division. Servicing a different type of customer.

"Avery" has been servicing stores like Staples, Office World etc with labels and the like for a long time, probably long before many of us came about. But it does not change the fact that in many ways, we are now fighting for the same business from companies manufacturing the products we buy daily.

3M have been doing the same also, selling vehicle wrapping kits direct to the public, pushing it as an easy to do DIY type thing. Yet tell us lot as soon as there is a fail, you have to be a specialist installer using their "range" of wrap products to uphold this warranty along with passing their wrapping exam. make your mind up! (oh i forgot, different division servicing different type of customer)
Just my personal view and opinion of course, but muppets we are not!

Established in 1935 as Kum Kleen Products (!), later renamed Avery Adhesives in 1937 until 1990 (with a few variations) when it merged with Dennison Manufacturing, Avery Dennison is a global producer of labeling and packaging materials and solutions with operations in more than 50 countries and 26,000 employees worldwide. In 1982, it launched an office and consumer products division, simply Avery, bringing some of its innovations to the marketplace and is what most of us recognize as Avery and its famed Saul Bass clip logo. On July 2013, Toronto-based CCL Industries purchased the office and consumer product division from Avery Dennison and in order to establish distance from its original ownership, CCL introduced a new logo for the consumer Avery brand, designed by New York, NY-based Chermayeff & Geismar & Haviv.

To clarify: The Saul Bass clip logo still exists and is still part of Avery Dennison. Yet despite that clarification, the inevitable name/logo confusion is a problem, none of which is C& G & H’s fault; it’s just one of those unfortunate situations where legacy names have different meanings in the business-to-business side and the business-to-consumer site.

With that in mind, C&G&H have done a great job in maintaining a little bit of the visual equity of the old logo — the tilted Saul Bass clip (which was titled by Avery Dennison to signal the difference between its B2B and B2C logos) — by using a simple red, tilted square behind a new extended wordmark. It’s not a POW!-kind of logo, it just gets the job done with enough character of its own. I particularly like the diagonal “Y” approach that creates a nicer ending that matches the opening “A”. We also usually complain about the placement of ™ and ® marks; this one is unobtrusive.