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Are you guilty of this?
A customer comes into your office and says he’s a van needs lettering, he wants his name on it. J. Cooper. So you drag out the “COOPER” font and he likes the idea of using a font that is named the same as his name.
I’ve seen this done twice this week and l don’t get it!!
The first was a coach with COOPERS plastered down the side in COOPER BOLD.
The second one escapes me at the minute but it left me scratching my head and asking, why?Surely it has to be the customers idea in the first place who has the wonderful idea and probably a wonderfully awful logo to boot.
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