Hi Innocent….
ok for what its worth may i comment here, if i was in your shoes i would ask the following, if i lost out to another company,
are you printing the prints yourself? if your competition is i bet the sqm2 of the print will be around £10 ish sqm2, is this your cost?
dibond, are you buying di bond or a cheaper version, and are you paying the best price? my guess that this being one of the higher priced materials that could lose you a job,
are you laminating your self?
and are you fitting yourself?
i guess if all the parts of the job are handled internally, you should question your buying prices, and hourly rates, if your happy with them, let the competition have the job at little profit, because you wont win,
if your out sourcing some of the above, maybe that was the problem
get a feel for your local competitors, try to know them like you know your customers, how low will they go, are the in the game to make money or just to stay busy,
do there margins drop when they are quite,
i sell into the sign market, and granted i gather lots of knowledge about my competition i believe the expression is having your finger on the pulse 🙂
i know its not as easy as that when you run your own business but maybe you can pick a little bit and use it,
regards and good luck