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A-Board, Pavement signs, How do you price them?
I thought about starting another thread on mark-up but thought our industry products are a bit too varied too do this so as another pricing topic i have chosen pavement signs, any type….
9/10 times we all buy them and letter. The boards vary allot dependent on what you are after but the board size isnt a million miles away from each.
so to begin with…The Board:
when you buy one in, do you have a mark-up on the board before lifting a finger. if so, do you do it by a percentage of value or just stick some money on top for your efforts?The Panel:
Obviously there can be design time taking into account, but do you have a rule of thumb, do you have a material coverage costing multiplied to give you your price like some do vehicles. and similar for digital prints included or complete coverage?
again, ide be interested in your pricing procedure?so in short, please reply covering a bit of both the board and the panel pricing, or just one or the other if preferred.
Please note: This post is HIDDEN within our group area of the site so outsiders of the UKSG cannot read this.
thanks in advance for any replys.
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7 Replies
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I charge the actual cost of the board (inc carriage) plus about 15% to cover my time ordering/receiving etc. Then vinyl is costed at the normal rate x 2 for double sided.
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good question rob
unfortunately my average customer see a A BOARD as a cheep sign like a banner.
by the time its 60 ish for the frame and 50 ish to letter it far more than there perceived price,
i have tried cheaper frames but didn’t last very well.
so just me or just my customers.
chris
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Same as Chris for me. Customers don’t want to spend £100+ on an A-board.
Sold 2 in 8 years, local signwriter does nearly all local ones, cut from plywood, painted & then lettered for £50.Steve
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We do very few. Probably four in twenty years, but it’s not really our line of work.
However, if asked, it’s the cost of the A board plus carriage and add a 50% mark-up. (If they want me to run around getting it then they have to pay for the privilege because the knowledge on where to source anything is valuable information. On the other hand, if they want to source it themselves then let them carry on).
Plus cost of any design, plus normal lettering cost. (although I’d probably print them these days).
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We don’t do a lot of these but Is because I am not cheap as a rule of thumb I take the purchase cost and double it I swallow the delivery cost but tend to reduce this by ordering 2 or 3 at a time, then add the cost of the graphics typically between £30 and £50 a side depending on complexity and time taken to design. This method weeds out the time wasters and the ones we do get are worth doing. On the larger forecourt signs and multiples I might be a bit keener but generally I apply this rule to anything that costs me up to £100. I have been down the painted timber route in the early 90,s but I’m no painter and after I had spent hours cutting ply and moldings buying hinges and chains paint and then applying graphics and then on delivery to be told I was looking for something a bit more professional I gave up… each to there own.
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I generally do it for cost of A-board/swing sign (plus delivery charges), plus £45-50 a side either printed or cut vinyl.
Martin
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I hardly ever buy ‘A’ boards in, I’ve recently supplied a couple of spinning type signs, they don’t seem to be very popular anymore in part I think because they get blown over onto old ladies and babies.
I don’t think I would ever add less than 50% to the price and I suppose that the cost of the vinyl work would have to be at least £30 a side, more if it was digital output, to cover the disproportionate amount of time involved. Thinking back I probably spend as much time with the customer who buys an A board as I do with someone having a van covered in text.I still make double sided wooden boards, although only occasionally, and charge about £120 + tax. They tend to be a rather long drawn out affair because of all the painting however they are occasionally quite satisfying when finished.
As with all small jobs, if there are enough of them ie., 10 or 20 then they become reasonably profitable. The occasional one really only satisfies a need to be imaginative, and with me that’s rare.
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