would it be considered wrong to stretch a font?

[Angelique Muller]

forgot the attachement……

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[Jill Marie Welsh]

I’d try building an H myself using the "I" of the font.
Or the "T", any cap that you can slice and dice to build an H.
Fixing a difficult to read or ugly letter is not a crime, as long as it retains the same weight and look as the rest of the letters in the word.
Love….Jill

[Graeme Harrold]

Got to agree, it looks pretty horrible and out of place with the rest of the lettering, what about doing it all in lower case?

[Angelique Muller]

Thanks…
This is what I had done with it..
This the sign that the people want done..
It is their own designs: they specified the font, lay-out and words and colour…
I am personally not too keen on it (don’t like the font and the curved line) but they seem to know exactly what they want…… (and I like to keep the customer happy)
Is that ‘H’ acceptable like that?

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[John Gregson]

Hi Angelique,
Design looks ok but please check spelling of Jewellery.
Cheers John

[Angelique Muller]

John,

Oeps yeah 😳 thank you.
I remember we discussed the spelling at the time (clients are german) and I said I would check it for them…. of course I forgot!!!

I will change that a.s.a.p.

[John Gregson]

Hi Angelique,
I only noticed because i’m busy setting out some artwork for an advertising flyer for a jeweller. :lol1:

[James Martin]

Im doing some stationary for a Nail Bar and nearly got caught out with the adobe spell checker letting jewelery through, must be the American spelling.

[Simon Strom]

That’s the American spelling. I don’t know why some of our spellings are different. Have you thought of using a decorative initial cap for the "H" on the word?

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[Angelique Muller]

Thanks for the suggestion Simon,
I had not thought of it. But I think there is enough going on on the sign, that such an ornate capital might be a bit too overpowering.
I also don’t think it is the kind of look the customer is looking for….
But I will keep the suggestion in mind if I am ever find myself struggling with ‘funny’ looking capitals again. :lol1:

[Simon Strom]

Yeah I agree, I was really meaning to maybe just use that as a decorative headline and then use some other copy for the list. I know you are probably held back by the constraints of the customer wanting some thing specific. I think that white space on the side of the one you drew looks a little reminiscent of a piece of potter, so I just changed it out for some thing like that.

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[Simon Strom]

One more variation. After looking at it again. The "Crafts" part on the bottom bothered me.

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[Angelique Muller]

Thanks again for your suggestions. I am happy to forward them to the customer and see if they are in any way interested in something else than what they asked me to do. The thing is: the most important thing they sell is the jewelery, so somehow that has to stand out most in the sign
(they design/make the jewelery themselves, the pottery etc. are secondary)
Cheers

[Jill Marie Welsh]

Angelique, you should tell them to stick with jewelry design and let you do the sign.
My example is equally busy, but somehow more clear.
Just a suggestion.
Love…..Jill

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[Terry Bull]

Jill
you’ve nailed it

[Angelique Muller]

Really really nice sign Jill!!!
It has a lovely celtic feel to it.
I will certainly show it to them and make a good pitch for it!

[Simon Strom]

That’s a nice one Jill! I like the gold you’ve used better than my dark one. It fits with a jewelry theme (strange the boards here pick up the American spelling). Also, the girlfriend was happy to see the beard go as well.