well in x3 after hitting publish to PDF a box pops up with publish to PDf settings in the objects tab move the slider toward the low end for jpeg quality and i think you will see a difference in the file size without any great effect for the person opening the file to view.
Hi Nick
using X4 myself – as said you need to publish to PDF and click the ‘settings’ box when asked to confirm details; this allows you to reduce the quality – hey presto samller PDF 😀
Cheers
Paul
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