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  • what way will i layout this tanning business logo?

    Posted by Adrian Yeo on 17 April 2008 at 15:45

    I have been tasked by my good lady to make some magnetics for her car to help promote her spray tanning business.

    I did her some a while back now but was never happy with them, too much info, and a general ‘too fussy’ look.

    The magnetics are going to be fairly small, 300 X 500 mm max. I am really struggling for inspiration to produce something that isn’t just plain old dull, but still gets over the basic message.

    With regard to numbers, Initially, had both land and mobile, but in the end decided that the moby was the one to be with as the land line is on the web site and, she is normally out and about anyway.

    My attempts after what seems forever are attached 😕

    Any ideas or comments please?

    Thought I better get my finger out as I would like to be fed and watered tonight!! 😮 😮


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    Johnny Clingham replied 17 years, 6 months ago 8 Members · 15 Replies
  • 15 Replies
  • Peter Dee

    Member
    17 April 2008 at 16:03

    Just a quick couple of points based on your efforts:
    The left one is too cluttered although has a softer feel to it.
    I never like using a special font as used in the name for all the other info – it detracts from the main title.
    Give the borders some free space, change the font – certainly for the phone & web and dump the "Tel"!
    Leave the phone number the same font height, just centre after removing the Tel.
    Use a nice lightweight font for the web address – arial will do as it’s just information, not a feature.
    Shouldn’t the background be orange to match the spray tans? 😉

    Actually, KPMF do a nice old english gold which is designed to be like the old signwriters gold (it’s not really gold in the true sense). Might look quite good.
    For the right hand version I would open up the kerning on the title and phone number, drop the bars and title a bit, lower the phone number even more, then a lightweight font for the web address.
    I must admit that I’m not keen on the 2 lines as it cuts the sign across in to thirds.
    There’s a mile of scope with what you have and what seems a simple quickie can often take bloomin’ hours!

  • Adrian Yeo

    Member
    17 April 2008 at 16:23

    I prefered the first too, although didn’t look right. Second effort followed reading Phil’s tutorial 😀

    Thanks for the comments, Know what you mean about simple things taking forever!

    😳

    Next effort below ! lol

    As for the orange…. Shhh, dont let her hear you say that!! 😮 😮


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  • Jill Marie Welsh

    Member
    17 April 2008 at 16:45

    I love the one on the right.
    It could be made softer by changing the rule lines to orange and adding an orange center to the sun.
    The top line needs to be skootched over towards the center more.
    It’s lots more concise and easy to read than the one on the left!
    Love….Jill

  • Adrian Yeo

    Member
    17 April 2008 at 16:54

    Hmmmm…… Better than the first effort, thanks Jill.
    😀


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  • Adrian Yeo

    Member
    17 April 2008 at 16:57

    or…..with the smaller web addy? 😕


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  • Jill Marie Welsh

    Member
    17 April 2008 at 17:03

    I prefer the first new revision, it just reads better.
    You don’t want too may fonts on a small sign.
    Do you have a thin black outline around the orange rule lines?
    Maybe it’s just my peepers.
    But if you do…it’s not needed.
    If this is a print job you could put a radial gradient in the sun.
    Love….Jill

  • Lynn Normington

    Member
    17 April 2008 at 17:05

    Adrian I would like the web address to be smaller, maybe the same length as the phone number, I like the orange as well.

    Lynn

  • Paul S Martin

    Member
    17 April 2008 at 20:38

    Hi Adrian

    Got to say looking better all the time Nice One M8 😉

    Paul

  • Adrian Yeo

    Member
    18 April 2008 at 07:56

    Thanks for all the input guys :thumbsup:

    She finally went for the the second from last option but with the web addy reduced in size to the same length as the phone number.

    Cant believe how much grief a little magnetic sign can cause! Five minutes work taking hours!

    Still, at least I got fed and watered….. eventually 😀 😀

  • Paul S Martin

    Member
    18 April 2008 at 11:07

    Hi Adrian

    Just a quick note did you remove the www. from the web address line in the final print. Not sure if that’s a good thing or not, what do you think M8

    Still looks a cracker anyway and keeps you in the good books 😉

    All the best Paul 😀

  • Adrian Yeo

    Member
    18 April 2008 at 11:12

    Hey Paul

    In this case i did remove the www. I think just about everyone on the planet now knows that web addys are prefixed, and if they use Firefox you dont even need it anyway. There are times I think that its handy to use, especially if you need to make a particular line of text longer for design purposes.

    Anyone else got views on the www should I or shouldn’t I?

  • Steve McAdie

    Member
    18 April 2008 at 11:25

    I prefer it with www probably isn’t needed just like Tel:. Maybe it’s me stuck in my ways but everything these days is being shortened and mutilated, I blame mobile phones but thats a different topic.

    Steve

  • Craig Brown

    Member
    18 April 2008 at 14:21

    Personally I like to keep the www. as it balances up with the ending .com or .co.uk with the name being the filling in the sandwich (hope that makes sense)

    http://www.companyname.com

  • Peter Dee

    Member
    18 April 2008 at 14:25

    Same views as Craig really. It looks more balanced but there’s now a trend to drop it off. (I never do like weeding three www’s anyway, one always seems to get pulled up).

  • Johnny Clingham

    Member
    18 April 2008 at 14:26

    I think you should keep the www its the modern way and can be found on all advertising nowadays

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