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Van – advice on price ranges
Hi hope somebody can help! My main question is do you lower your price p/metre of vinyl the more the customer has and if so at which length do you start to lower the price?
Have a van to do and i have worked out a price, i would appreciate it if anyone could give an idea of what they would charge (unfortunately cant post a pic).
It is 2 colour, large logo to both sides and rear ( will have to be tiled, so quite a bit of mucking about involved) The text has outline and drop shadow. Text to both sides, doors, and rear. Total vinyl used is 10.7 metres.any advice appreciated
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2 Replies
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we dont price by the amount of vinyl used, we price by amount of letters at whatever hieght….
e.g.
we do lots of taxi names on the doors.. you know the type. drivers name and cab number at 1 inch high… about 30 letters… ill charge £8
take the vinyl used and multiply that to fit into a metre square… ? thats allot of money for a few quids worth of vinyl…what i am getting at is.. the van could have lots of lines of small text. and complex logos.. running at weird angles on the van.
you need to account for:
weeding
taping
design
cutting
fitting labour
and of course materials.you shouldnt have a bog standard pricing… (not saying you have) just never say a basic transit will cost you £100 because your basic idea and the cutomers basic is never the same. the customer will milk it, if this is the case.
we charge something like 35p for a 1 inch letter £1 for a 4inch and so on..
set yourself a pricing structure for text. 1inch upto say… 24inch..
now once your customer is sitting and you finalise a design.. you multiply each line fo text by its hieght/cost. the customer sees you refering to your price structure and you come out with… “it works out at £180 as you can see” (inside you know there are lots of text but no big deail so…) you say.. if you leave a deposit or pay now ill do it for £150. he sees you have just knocked £30 off and knows or thinks? hes getting a good deal 😉this is just the way we have worked pricing over the years and works very well for us.. others may have a different opinion.
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thanx for the quick reply rob, i have always been taught the p/metre pricing structure and as they say old habits die hard! (:) I personally find the price per letter way a tad awkward when they ask you for a ‘ball park figure’ (then expect you to stick to it!!!! 😮 ) if i can see the panels are 2 metres wide say, i can easily price it but without knowing precise height of text i cant with the letter pricing method on the spot. Im sure both ways have there advantages and disadvantages, perhaps the could be a poll where people quote for a van posted up??? I for one be interested to see the variation and the different methods used to reach the final price.
The p/mtre or may not be the ‘right’ way however the problem i have encountered with this job is the drop shadow and outline, so effectively i have 2 lines of the same text, would you charge each letter at twice the price?
Does anyone else on here price p/metre and could perhaps suggest a price?
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