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The largest advertising format ever used in a UK Shopping Centre – Paco Rabanne +VIDEO
PressOn, the large format digital printing company based in Chatham, Kent, recently worked with their Out-of-Home media client, Limited Space, for yet another eye-catching campaign for Paco Rabanne’s fragrances, 1 Million and Lady Million.
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Having worked with Limited Space for almost ten years producing memorable campaigns for shopping centres across the UK; PressOn printed and installed a range of Out-of-Home media including atrium banners, Orbit digital screen graphics and a ceiling graphic. This campaign was seen across many locations including Westfield London, Manchester Arndale and Bullring, Birmingham.
The ceiling graphic, measuring a whopping 12.2m x 22.9m was printed to Blockout fire rated vinyl with a matt laminate. This eye-catching feature was the focal piece of the campaign and can be seen at The Bullring from all three shopper levels. The Orbit digital screen seen at Manchester Arndale was printed on removable vinyl with a matt laminate while the two banners measuring 3m x 5m each were printed to a double sided white banner material with a thin layer in between to make it Blockout on Presson’s HP LX 3500.
PressOn’s MD, Andy Wilson said, “Limited Space is an extremely innovative client to work with and our cutting edge digital processes also allow us to print several artwork solutions for the same campaign to further the creative appeal.
For further information:
PressOn
Unit 5
Lordswood Industrial Estate
Revenge Road
Chatham
ME5 8UD
0845 045 0335
hello@presson.co.uk
http://www.presson.co.uk/.
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