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Terry Cattle – Blog 2 – Let’s Keep it Simple !
The following information is the second in a series of BLOG installments by Lighting specialist Terry Cattle.
If you have any questions on the following info for Terry, please feel free to reply to this thread.
Let’s Keep it Simple !Some weeks back I went on about the benefits of LEDs and how fluorescent tubes have maybe had their day. Well nothing has changed my mind since then.
The current economic climate has no doubt delayed some potential clients investing in LED technology, but others see the time is right now. The on-going energy and maintenance savings are very appealing when you are trying to cut costs.
I have just returned from a two day trip to Scotland promoting our LED backlighting products and was thoroughly heartened by the warm reception and the willingness to look at new products and innovative applications for LEDs. I’ve seen many clients and potential customers over the last few months and have been pleasantly surprised with the level of awareness of LEDs and their benefits. However there is some confusion and trepidation about taking the plunge into a bright green world.
It can be a bit confusing when you have to start considering colour temperature, power use, light output, lifetime performance and of course cost. Our advice is to keep it simple. Work with trusted suppliers, compare like for like data and understand the economic case.[ L.E.D. Illuminated Lightbox ]
Not that long ago LEDs were too expensive and not bright enough to illuminate large area signs cost effectively. They were also very time consuming to install. More recently however, prices have dropped, designs have improved, and they got a whole lot brighter. Couple this with the fact that energy prices will almost certainly rise again and you create a winning formula.
Just as an indication the latest version of our backlighting product- Bright Green Matrix- is now benefiting hugely from these reductions and improvements. This obviously makes a dramatic impact on the economic case and return on investment. For projects where high maintenance costs are a feature or illumination is required 24 hours a day- pay back within one year is a reality.
Our philosophy at Bright Green Technology is to keep everything simple and work closely with customers. We try to support all client discussions with economic data which is totally transparent about the assumptions we have made, therefore allowing companies to make their own individual adjustments about the cost of maintenance or the price they pay for electricity.
There is still a level of perception that LEDs are so expensive that it is not even worth considering them as an alternative light source to tubes –we are working hard to dispel this myth and strongly believe in providing clear and simple economic date to support the case for LEDs. We would strongly urge the sign making community to do the same for their clients.
I have detected a definite feeling that the market is picking up, the customers and clients I see are busier than 3 or 4 months ago – let’s hope so.The future looks bright the future looks green !
If you have any questions, please reply to this thread…
Terry Cattle
Bright Green Technology
Forge Lane
Richmond
Surrey
TW10 7BF
United KingdomTel: +44(0)20 8332 6001
http://www.brightgreentechnology.com
‘Bright Green Matrix is distributed in the UK by Robert Horne Group’.
visit http://www.roberthorne.co.uk
or call 0845 373 0199..
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