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  • Steel Sign Pricing

    Posted by Patrick Donaghey on 11 July 2025 at 17:58

    Looking for a rough estimate for pricing this job to see how you price this sign, just rough figures out of interest, as it took longer than I thought and had more components than I imagined.
    The Steel above the ground is bolted to 3ft x 3ft x 5ft steel and 2 m2 of concrete.
    I supplied the steel, but I didn’t concrete it into the ground as builders wanted to do that, so the price for manufacturing signs 3.6m tall, 2m wide

    Steel Structure:
    1 sheet of 4mx2m Dibond
    6 sheets of copper dibond 10 x 5ft

    2 trays recessed with perspex frosting
    10metres of LED lighting, Bluetooth with RGBcwww,
    Welding done in-house, CNC dibond in-house.

    Materials alone are at £2560 and counting.
    80 hours of manufacturing.

    2hrs fitting

    😊

    Robert Lambie replied 3 months ago 2 Members · 1 Reply
  • 1 Reply
  • Robert Lambie

    Administrator
    12 July 2025 at 15:13

    Hi Patrick

    Looks like you have been busy, mate!

    I enjoy constructing large signs like this. designing, fabricating, welding, digging and installing. going through the whole process in-house gives you great job satisfaction, once its standing in all its glory and turning on the power, to see it illuminate. 😃

    The downside is, just as you have said, you encounter problems, and unforeseen material costs are incurred. Not forgetting the extra man-hours involved, and all the time while working against the clock.
    The most frustrating part for me is all too often, you spot things you wish you had done differently, little bits not just so! 😏

    I bet if the same order came in tomorrow, you would price and tackle the whole project very differently.
    Because you learn from your mistakes and price better, accounting for those extra costs and time.

    As you can probably tell, I have done this many times over the years, and what I have learned is, my time and energy are better spent project managing the job, outsourcing the fabrication and overseeing the installation.

    1. If the customer supplied you with visuals, you simply send the visuals to several reputable Trade Suppliers that will do everything in-house.
    2. These suppliers will come back to you with a cost breakdown and outline how they would advise on manufacturing the sign.
    3. You can now compare who is offering you the best option.

    4. Installation:

    The same can be done with the installation.
    * If they offer it, ask the trade supplier if they can also do the installation.
    * If not, you could sub the installation out locally to excavate the ground, drop in the base cages and backfill with concrete. When the truck arrives with the sign, it will be lifted and lowered onto the threaded rods via a hiab holding the sign by eye-hooks on the top of the sign. I am sure you get the picture…

    5. At this point…
    * You have actual “job done” Price comparisons.
    * You have experienced methods of fabrication.
    * You have realistic estimated turnaround times.

    6. Summarise all the above and then add the money to the job that you would like for project managing the whole thing, and submit your quote to the customer.

    Keep in mind that your trade suppliers price these jobs comparatively to allow you to make a decent mark-up. But you’re not just quoting for the manufactured sign, you are charging for the entire process.

    Remember… while all this is happening above, “you are free” to get on with your day-to-day sign work. so you are making more money, keeping customers happy, while this project is underway, in the background.

    Hope this is of some help to you, mate.

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