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Search Engine Link Popularity
I don’t know how many of you look after your own websites, or indeed if any of you use your websites for getting new work, but if like us you rely on your website then there is something that you can do to help get to the top of the search engine listings.
Before I found my way into this industry I was co-owner of what is now one of the leading web development companies in the UK and was in charge of the search engine optimisation team. To most people, the term search engine optimisation sends the fear of God into them and they leave it well alone to those “nerds” who have nothing better to do than calculate the keyword relavancy of a page.
But there is something you can do. It is in fact something we all can do to help eachother. That something is Link Popularity. Here’s a quick outline of what it’s all about…
What is Link Popularity?
Link popularity can be simply defined as the total number of qualified web sites or web pages linking to your web site. Measuring the link popularity of your web pages is key to achieving a front page position on the search engines.Why is Link Popularity important?
Link Popularity is important to search engine optimization as it is the most efficient way to increase traffic to your web site and to boost your search engine rankings. Increasing your link popularity is both time consuming and laborious but it does bring its rewards.The benefits of increasing the number of relevant web sites linking to yours are two-fold….
Direct Traffic
Increased Link Popularity brings with it a constant stream of highly targeted visitors. Other than time and labour, this increase is achieved without having to spend an advertising penny and has no recurring cost. The web traffic that is generated through links from other web sites is both constant and regular. If you own a retail site, it is fair to say that linked visitors may also view your site in a better light, as they have arrived at your web site via a recommendation (link) on another site.Search Engine Rankings
By increasing the link popularity of your web site, you can substantially improve your search engine positioning. Search engines taylor their algorithms to promote web sites which have high link popularity. The engines judge a site to be more relevant, if thought to be pertinent by other webmasters, working on the basis that it wouldn’t make sense for a site owner refer his visitors to a site that has no relevance to their needs.Link popularity is an ideal weapon for the search engines, as they are constantly waging a war against rogue search engine optimization companies, who use underhand techniques to try and trick the search engine spiders into believing that a web site is something that it isn’t.. Link popularity is difficult to abuse, as it’s difficult for optimization companies to have control over thousands of websites with high page ranks with relevant content. If they do try to dupe the engines in this way, it is fairly easy for the search engines to spot the underhand tactics and take the relevant action. This means that link popularity is a safe bet for the future, as search engines are likely to reward link popularity for some time to come.
If you would like to help your search engine rankings by reciprocating links then just let me know. I can give you the code to put in your page and I will put a link back to you on our site.
The more people we get to do this then the better things will be!
Sorry if this is all a bit too much. If you would like more of an explanation then please feel free to ask!
All the best
Dan
HolloGraphics Ltd{admin-edit}
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3 Replies
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Sounds good, the more links the better. Im up for a link swap.
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quote orangedog:Sounds good, the more links the better. Im up for a link swap.
If you want to email me with your link text I’ll set it up.
Dan
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Hi Liam,
Link is up for you. I can’t reply to PM’s at the moment (Rob is hopefully sorting it out) so if you could email me with your email address I’ll send you my details.
Cheers
Dan
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