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Rebrand gives timber company a polished finish
Rebrand gives timber company a polished finish
As part of the UK’s largest privately owned timber group, Howarth Timber & Building Supplies Limited, needed a trusted partner to help orchestrate the roll out of its rebrand and appearing ahead of the competition was Signs Express (Huddersfield).
Originally contacted in 2013, Signs Express (Huddersfield) was tasked with carrying out a pilot of the rebrand at Howarth’s Brighouse branch, which was a huge success, despite a very tight deadline of 10 days. Following this, the team at Huddersfield have steadily been rebranding the timber merchants’ 30 other branches, including over 720 signs and 750 stickers!
The signage project has gone so well, that Howarth Timber requested a sign menu from Signs Express (Huddersfield), showing all of the different signs that had been produced to date. This enables each Howarth branch, in conjunction with their Head Office marketing team, to select which signs are appropriate for their site. The brochure also shows how effective the new signage can be and helps the managers to make the decision to invest in the new branding.
Martin Davis, Owner of Signs Express (Huddersfield), commented on the dedication of his team “Being a small Signs Express centre, we have to organise our workload really well to cope with these large orders, whilst still making sure that we keep all our regular customers happy too. On a Howarth installation day, three of us set off really early to be on site by 7am and our telemarketer runs the office. We have a great relationship with Howarth and have built the trust level to a point where they feel happy for me to site survey a branch and then follow my recommendations for signage requirements.”
The Signs Express (Huddersfield) team handled the manufacturing and all of the installation for the rebrand and have liaised closely with Howarth’s design team to advise on what design styles work best for signage. The distinctive green, white and black branding that now adorns Howarth Timber branches up and down the UK really enhances the shopping experience and makes their premises much easier to navigate.
Danny Graham, Marketing Executive at Howarth Timber, commented on the dedication of the Signs Express team, “The team at Signs Express (Huddersfield) worked with us to make this transition simple, turning what could have been a long and difficult scheme into an efficient process. Signs Express (Huddersfield) helped us develop a signage brochure to standardise the internal and external signage at all our branches across the country, allowing the branches to order with consistent pricing and quality. The effective team-management and dedication of Signs Express (Huddersfield) has been a credit to the company and as such are our preferred signage partner moving forward.”Signs Express Ltd
Franchise Headquarters
The Old Church
St Matthews Road
Norwich
Norfolk
NR1 1SP
01603 625925
http://www.signsexpress.co.uk.
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