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PressOn – Harrods’ retail graphics – YourBlog
We work closely with Harrods and their in-house design team in London. We print, remove and install Harrods’ window graphics, POP displays and lift graphics and other retail graphics throughout their store. To work with Harrods, (the World’s most famous luxury retail store), we need to ensure absolute perfection in every printed graphic we produce. We must also conduct seamless installation of new graphics and the removal of Harrods’ frequently changing retail campaigns.
Printing for luxury brands
Working with a range of luxury brands at Harrods means that all instances of printed logos and artwork must remain true to each brand’s corporate colours. Campaigns showing one brand will be printed on different substrates, depending on their placement throughout the store. Each substrate will have a range of finishes and effects. Vinyl, acrylic wood and metal for the shop windows, Foamex POP displays and individual branded items for the retail window displays must all look consistent and represent the brand accurately. We must ensure that colour consistency is always maintained.
We innovate to keep up with Harrods’ creativity
Printing and installing Harrods’ retail graphics is a huge privilege, especially when given the project to print and install the World famous Christmas windows. Harrods’ stunning and revolutionary design concepts need to be translated into beautiful printed solutions by us. To keep up with Harrods’ creativity we must constantly challenge established ways of printing and find innovative printed solutions. To do this we use our in-house team of experienced designers, printers and finishers. Discussions for the Christmas windows concepts begin in September, with many weeks of test prints and discussions to follow. It’s always one of the most exciting and challenging project we work on. The “big reveal” before Christmas of the completed windows is always an exciting time for us.
Timely installations
Harrods’ frequently changing campaigns are usually installed overnight to minimise disruption. These short “in charge” periods” occur when the store is closed. Even during this time though Harrods has a duty to passers-by and their own staff to ensure their safety and well-being. Our installation teams also need to remain highly professional, and work discreetly to echo Harrods’ exemplary reputation.
For further information:
PressOn
Unit 5
Lordswood Industrial Estate
Revenge Road
Chatham
ME5 8UD
0845 045 0335
hello@presson.co.uk
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