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need some ideas please for this layout?
Posted by Shane Drew on 11 August 2007 at 12:41Ok… I’m getting sick of clients getting signs done elsewhere, because they only thought I did vehicle signs.
I thought I’d do some ‘flyers’ to include in my quotes and signs that I sent out, or include with my invoices and statements.
I’m sitting here, coming down with the flu, throwing ideas around, and getting nowhere. What do you lot think.
My first thought is that there is way too much text, but I’m not sure how to get around it. I can design and advise clients, but have no hope doing my own stuff…..
Any comments would be greatly appreciated….
Shane Drew replied 18 years, 2 months ago 11 Members · 22 Replies -
22 Replies
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Shane, I don’t think it matters that there is a lot of text, after all this is something that you will be sending out with invoices and quotes just to say to people " Thanks for your business and don’t forget we can also help with …….."
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Shane i like it .Perhaps id make the word "signs" far more prominent in the ad .Ive had the same problem as you in the past people clearly just dont realize that if you letter trucks …..then you can do .banners ,shops ,pick ups…its like thev3e got to be led to individual job that suits there needs .Its not there fault entirely ….it has to be the way i probally promote myself
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Thanks Martin… thats my idea behind it too… less formal than a letter, a bit more light hearted if you like ..
Thanks Brian… I guess its a problem unique to the smaller sign shops 😛
Thanks Glenn, I’m not offended by your comments mate, and I appreciate your idea too. Actually I originally thought a similar concept with the tag "make a splash" , but I have a reputation for being ‘different’ with my promotions. I have a mouse as my logo afterall :lol1:
I always try to make it that people draw a conclusion with my promotions. Either they like em or they don’t, but if the have an opinion one way or another, at least they have read/seen the ad in the 1st place. 😛
My newsletter is an example of that. Humour I’ve found is always a good way to get people to see what you have to say. Works for me anyway 😳
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Drew,
Why don’t you brand yourself in it?
I’m pretty sure your business is called Drew’s SI. Maybe take pics of you with different works, with like a speech bubble saying the benefits of each product.
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quote jxuereb:Drew,
Why don’t you brand yourself in it?
I’m pretty sure your business is called Drew’s SI. Maybe take pics of you with different works, with like a speech bubble saying the benefits of each product.
:lol1: :lol1: I want to attract customers Jason, not scare ’em 😛
Thanks for the suggestion though. My printer suggested the same thing….
Never been comfortable with doing that in truth. Don’t know why. Could be that there are two businesses here do that same thing, and I know them to be total crooks. I guess I associate that type of advertising with them. All very psychotic I know… Perhaps my wife is right… and I am a nutter 😳
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We’ve got a similar problem to yours. Not sure if you know our company name but it doesn’t include the word signs. So people don’t necessarily know we do signage. We’ve started to register names within niches that spell out the product or service and offering them under our company umbrella.
Instead of using yourself for the promotion why don’t you use a mascot character? Give him a name and use it like that? Kinda like DODO do?
It kinda would be inline with your website and the way you market yourself.
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One of my nick names was ‘droop’ at school (don’t tell anyone here though or I’ll never live it down 😳 ) and my mouse character gets called ‘droopy’ so I guess thats happening now. I know what you mean tho, not a bad idea.
(my other nicknames were Gestapo, TP [teachers pet] and stupid… lets not even go there 😳 )
The other problem I have is that everyone calls me Drew, but of course thats my last name…. never thought of that when I named my company, but I was originally trading under our ‘Drew family trust’ so it seemed sensible at the time. 😕
Cheers
Shane -
You using FULL COLOUR a fair bit on each line. It takes away from what each line is. Maybe your flyer can promote FULL COLOUR for all those items?
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I agree Jason. I think the first bullet point could read something like, full colour indoor & outdoor signage, with the remaining lines just reading the various services and options, minus the repeating full colour text.
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Well, I’m going to fly in the face of popular opinion. 🙂
The tag line & imagery works for me. It’s quirky, humorous & draws you into the rest of the flyer. It has ‘grown-up’ appeal, rather than trying to push your brand on them, it invites them to discover. OK, that may have a downside if the sole point is to name the business – but for generating interest it works for me.
The one thing I’d change is the overuse of the ‘full colour’ – just a heading then a list would make for an easier read.
Dave
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I liked the super hero idea as well and as these are for people who you already deal with then I don’t see why it has to carry your own branding as Dave has said.
If I were to be sending these out to companies who I didn’t deal with on a speculative basis then I might be inclined to use my own branding though.Like Dave not over keen on the use of the wording "Full Colour" attached to everything and I might also change the line of text about the signs and services to something like "Did you know we could also help you with…." the customer already knows that signs can help with their services as you have already either done a job for them or quoted on one.
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Hi Drew
I think Bill’s layout looks better and like Dave, I’d ease off on the use of "full colour". I think that’s a trade term and customers just assume that colour is available.
John
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😮 wow, thanks for the comments friends.
I take the point on ‘full colour’… thought that myself … I’ll rethink the text.
Bill, I like yours too, but I’d be more inclined to use it for ‘new’ clients. Looks way more formal to what my present clients would expect of me 😛 😛
I’ll go a give it more thought….
Cheers all, and thanks for your time on this.. 😉
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I like the last one. Reminds me of my brother’s insane dog.
You need to watch your capitalization on your laundry list tho.
Love…..Jill -
quote Jillbeans:You need to watch your capitalization on your laundry list tho.
Love…..JillThanks for the reminder Jill, I often put something ‘down on paper’ 1st to see if its the direction I want to take, then fix it up later….
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Looking at this again…should it not be Some Things instead of Somethings?
Love…..Jill -
quote Jillbeans:Looking at this again…should it not be Some Things instead of Somethings?
Love…..Jillyep, I believe you are correct Jill,
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