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L&S Display produces bespoke graphics for Christies London
When Worthing and London based L&S Display was approached to produce a bespoke graphic application to the outer building of renowned auction house Christie’s, the company responded to the challenge by producing a graphic substrate suitable for application even though both the surface and the finish were far from being typical for digital production print.
L&S Display’s task was to wrap part of the Christie’s King Street Gallery in central London, working from visuals that demanded a specific type of material with high levels of adhesion for direct application onto the stone surface of the walls as well as onto the pavement. Utilising its many years of experience in the wide format arena and engaging with its highly skilled technicians, the company provided Christie’s with the ideal solution. Using Asphalt Art non-slip media, that conforms perfectly to irregular and rough surfaces, the job brief required a product which offered excellent conformability and strength but was easy to remove when required.
The application was printed on L&S Display’s EFI Vutek GS2000 2 metre roll fed and flatbed wide format printer, which proved to be the ideal solution for generating the vivid green colour required. Each section was cut to size on the company’s Zünd G3 digital cutter, which incorporates advanced material handling and the right tools for even the toughest of substrate types, leaving a clean edge on the finished application. The bold green visual graphic was produced and installed within very tight deadlines, and performed excellently for the period required.
‘Because the building is stone, and we had an extremely tight install time, a conventional brick vinyl was not an option for us as the material would have needed to have been heated in,’ explained Adam Broomfield, Sign and Display sales manager. ‘We ran some tests on the Asphalt Art material from CMYUK and, because it adhered very well to the stone fascia and the pavement, it was immediately approved by Christie’s.’
For further information:
L&S Printing Limited
18 Soho Square
London
W1D 3QL
020 7025 8760
info@ls-display.com
http://www.ls-display.com/.
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