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Joyce Design wins ‘Wrap and Win with NASCAR’
Diversified technology company 3M has announced the winners in its prize draw for the 3M Commercial Graphics ‘Wrap and Win with NASCAR’ promotion. The main prize, in what has now become a major feature of the UK sign and graphics industry calendar, went to Kate and Russell Joyce, partners in Chelmsford, Essex-based Joyce Design. The design and print company’s primary business focus is on the automotive market to which it provides a wide range of vehicle wrapping and graphics solutions based on 3M products supplied by 3M’s largest UK stockist and distributor William Smith of Barnard Castle, County Durham. In a high-octane experience of a lifetime, Kate and Russell enjoyed an all-expenses-paid trip to the 2014 NASCAR (National Association for Stock Car Auto Racing) event held in Los Angeles. NASCAR is acknowledged as the world’s most viewed professional sport in terms of TV ratings and NASCAR races are broadcast in more than 150 countries. Fortune 500 companies, including 3M, are said to sponsor NASCAR more than any other motor sport.
In addition to praising the excellent hospitality shown by 3M personnel during the trip, Russell Joyce commented: “Over the years, we have come to recognise 3M products as the best available for our clients and their use has given us the confidence to move our business forward, safe in the knowledge that the products are totally reliable as well as being supported by the most comprehensive performance warranty currently available to sign and graphics producers.” Russell Joyce also paid special tribute to William Smith with whom Joyce Design has enjoyed a strong and successful business relationship based on the use of 3M materials. He added: “William Smith has been instrumental in our continued growth and has been, and continues to be, a constant source of technical support and advice on materials specification.” On the visit to the NASCAR event itself, Russell Joyce concluded: “It was simply amazing. The trip was packed with surprise attractions, not least of which a video camera and laptop courtesy of 3M that enabled us to film the event. It also included VIP access to the NASCAR race and meeting with many celebrities, including the 3M-sponsored NASCAR racing team and its contracted driver, plus many other attractions that formed part of the 3M hospitality.”
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